Classical Arguement

Good Essays
Rebecca Szostak
Marion
Eng 112 FJT03
11 February 2013 It’s all in the hair Lucky Tiger hair tonic for men uses a slick, comical approach to attracting men to buy their product. They appeal to men’s most stereotypical, primal desire to be a “man’s man.” According to their website Lucky Tiger has been in business for over 75 years. This advertisement has a vintage feel, assuming it came from the 1950s-1960s era. The ad runs in mainly men’s magazines like Maxim, Men’s Fitness and Playboy (“Lucky Tiger”). The sophisticatedly dressed man with an animal head is pictured smoking and smug deciding on which trophy is to be his. Should he choose the blonde, brunette, or redhead; they are all intrigued in his recent conquest and ability to look so good doing it. After all, the slogan reads, “Lucky Tiger gets the gals! (which one do you want.)” The Lucky Tiger Company has been around since 1927 in Kansas City, Missouri. It was developed by a local inexpert chemist and barber. He made the products and soon found himself popular with the community and men who wanted him to treat them with the elixirs. He started selling his mixture out of his show and soon began to find himself selling out. After a friend convinced P.S. Harris that he could make serious money, in 1935 he branded and trademarked the product. By the 1950s, this hair tonic was one of the most popular and requested products in barbershops around the country. The company based a lot of its success at the time on the famous stars and their hair styles, “Dean Martin, James Dean, Brando and Elvis.” They actually blame some of the loss of business on the Beatles, who invaded the United States and caused men to want to grow their hair longer and less tamed (“Lucky Tiger”). To compete in a modern market the brand now uses all organic products and is PETA approved. This seems as a smart alliance since “Tiger” is part of the brand name and a tiger is featured on most of their print ads.
The need for a man to be



Bibliography: Visual Rhetoric Barnet, Sylvan and Hugo Bedan. “Visual Rhetoric: Images as Arguments,” Critical Thinking to Argument: A portable Guide: 3rd ed. Boston: Bedford St. Martin’s, 2011. 81-96.Print. The chapter, “Visual Rhetoric: Images as Arguments,” uses a wide variety of idea to help supports different claims. It gives quotes, images, and comparisons to help a writer give credibility to their claim. I chose a quote by Napoleon Bonaparte to help persuade my readers. He is a famous conqueror from history, which gives his appeal to men credibility. He had to persuade thousands to fight and die for him, so I can use his words to help sell hair products. It also appeals to emotions which is part of the same claim I used in the paper. Lucky Tiger. Lucky Tiger: Men’s Grooming Products, n.p, 2013. Web. 8 Feb. 2013. This website provided tons of information regarding the company and its history. Seeing the companies large selection of products and years of comments by barbers helped with the advertisements credibility. It was very informative and helpful. They had other examples of ads they had run and even which magazines they were featured in.

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