class routine bim

Topics: Mobile phone, Mobile network operator, Telephone company Pages: 43 (12941 words) Published: October 29, 2014
2012
Md. Mesbah Uddin

[BANGLADESH’S MOBILE
TELECOM INDUSTRY &
GRAMEENPHONE LIMITED: A
STRATEGIC ANALYSIS]
From the dawn of human civilization people use many ways to communicate with each other and those ways of communication were changed or updated time to time because of new innovation and demand. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. The opportunities that lie in the telecom industry seem endless and lucrative due to the continuous innovation and growing demand for mobiletelephony. Nowadays mobile phones have become an indispensable part of Bangladeshi's everyday-life and we never want to leave this device at home while we head for our work.……………

Bangladesh’s Mobile Telecom
Industry & Grameenphone Limited
A Strategic Analysis

Prepared For
Dr. Nazmul A. Majumder
Course Instructor
Strategic Management (MBA/EMBA 600)
Department of Business Administration
East West University

Section-2
Session: Summer 2012

Prepared By
Md. Mesbah Uddin
2010-3-95-078

East West University, Bangladesh
July 31, 2012

2

Letter of Transmittal
July 31, 2012
Dr. Nazmul A Majumder
Course Instructor: Strategic Management (MBA/EMBA 600)
East West University, Dhaka
Subject: Submission of the report on “Bangladesh’s Mobile Telecom Industry & Grameenphone Limited: A Strategic Analysis”

Dear Sir,
Here is the research report on ―Bangladesh’s Mobile Telecom Industry & Grameenphone Limited: A Strategic Analysis‖ as you asked us to prepare for the partial fulfillment of the

―Strategic Management‖ course. With great pleasure we are submitting this report as an integral part of the course.
Working for this report has definitely enriched our theoretical and practical knowledge about the External and Internal Environment of a business, corporate level strategy & CSR policy of an organization, and proper implementation of the formulated strategies- which ultimately strengthened our overall understanding of the Strategic Management. This task also enhanced our skills in writing research report.

As per your direction, we tried our level best to highlight our findings by applying strategic management concepts and models. We tried to gather a collection of information to make our report specific and coherent, and make the report as reflective as possible. We are really thankful to you for giving us such a splendid opportunity to present you the report, which is authentically based on our team effort and we appreciate this kind of work. We also appreciate to provide any information or clarification if necessary. Thank you for your consideration.

Sincerely Yours,
Md. Mesbah Uddin
2010-3-95-078

3

Table of Contents
Executive Summary ....................................................................................................................... 6 Chapter One: Introduction ............................................................................................................. 7 1.1 Mobile Telecom Industry in Bangladesh ................................................................................... 8 1.2 Grameenphone Limited (GP).................................................................................................... 9 1.3 Objectives .............................................................................................................................. 11 1.4 Outline of the Report ............................................................................................................. 11 Chapter Two: External Environment Analysis ............................................................................... 12 2.1 Macro Environment Analysis.................................................................................................. 12 2.1.1 Demographic ...................................................................................................................... 13 2.1.2 Socio-cultural...

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