Clark Handling Material Case

Good Essays
Clark Material Handling
1. Is the Product Strategy Study conducted by the John Morton Company more than scientific mumbo jumbo? If you were David Richards how would you address the concerns of Joao Santos?
- Yes. It is more than scientific mumbo jumbo.
- How to address João Santos’ concerns?
• Show him that Clark is having many problems:
1. It’s losing the market share, if we don’t do anything, we will be worse off.
2. It has lost brand reputation
3. The competition will become more serious: Japanese company and Hyster.
• JMC used conjoint analysis and concept testing method in research. The conjoint analysis has been helping other companies in the same situation. The result of analysis forecasted the market reaction about the new models. It is a powerful tool to get insight into the underlying preferences. Clark satisfies the requirements of conjoint analysis:
1. Product as a bundle of attributes: Clark’s truck is able to be specified as a collection of attributes.
2. Must know important attributes: we know what attributes are salient in the product category.
3. Respondents can reasonably rate products: JMC carefully picked up interviewees who are experienced or familiar with product category.
4. Attributes should be actionable: all those attributes are deliverable.

2. Which HOL product line do you recommend? Stay with the present model? Go with JMC’s “dual offering” strategy? Something else?
• Add the automatic line
• Purchase Madal. By introducing the low-end model through Madal, the Clark brand will not be associated with a cheap and lower quality image, and we defend the low-end line.
• Purchasing Madal for low-end model, keep the current model and offering the automatic model. By having these three models in the market, we will have good, better and best offerings, this will give our customers a broad choice. And if we can maintain product qualities locally or find local suppliers, it will help us reduce the import costs for producing

You May Also Find These Documents Helpful

  • Good Essays

    materials handling

    • 3922 Words
    • 18 Pages

    CHAPTER 5 MATERIALS HANDLING METHODS ______________________________________________________ 1. Introduction Material Handling is the movement, storage, control and protection of materials, goods and products throughout the process of manufacturing, distribution, consumption and disposal. The focus is on the methods, mechanical equipment, systems and related controls used to achieve these functions. The material handling industry manufactures and distributes the equipment and services required…

    • 3922 Words
    • 18 Pages
    Good Essays
  • Better Essays

    Materials Handling Notes

    • 6056 Words
    • 32 Pages

    Materials Handling Belt, chain and screw conveyors and bucket elevators. Vertical and horizontal conveying by a variety of methods. Conveyor selection depends on material and application. Options include fugitive dust containment, multiple inlet and discharge points, variable speed conveying, product weighing and tramp metal separation. Note by MD. ROKUNUZZAMAN Assistant Professor Department of Mechanical Engineering Rajshahi University of Engineering & Technology 1.1 Definition: Materials handling…

    • 6056 Words
    • 32 Pages
    Better Essays
  • Powerful Essays

    2975–2993 Managing lean manufacturing in material handling operations James C. Green, Jim Lee* and Theodore A. Kozman Engineering Management Program, Department of Mechanical Engineering, University of Louisiana at Lafayette, P.O. Box 44170, Room 244 CLR Hall, Lafayette, LA 70504-2250, USA (Received 17 July 2007; final version received 8 January 2009) The problem addressed by this research is to implement lean manufacturing in a material handling system of a petroleum drill bit manufacturing…

    • 7471 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    CHAPTER 1 MATERIALS HANDLING SYSTEM DESIGN Sunderesh S. Heragu and Banu Ekren University of Louisville Louisville, Kentucky 1 INTRODUCTION 2 TEN PRINCIPLES OF MATERIAL HANDLING 2.1 Planning 2.2 Standardization 2.3 Work 2.4 Ergonomics 2.5 Unit Load 2.6 Space Utilization 2.7 System 2.8 Automation 2.9 Environment 2.10 Life Cycle 1 2 2 3 3 3 4 5 6 8 8 8 RI 3.7 Warehouse Material Handling Devices 3.8 Autonomous Vehicle Storage and Retrieval System AL 15 16 TE 4 HOW TO…

    • 7228 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    MATERIAL HANDLING EQUIPMENT INTRODUCTION • • • Material handling refers to efficient short-distance movement of goods that usually takes place within the confines of a building such as a plant or a warehouse or between a building and a transportation agency. Material handling equipment is equipment that relate to the movement, storage, control and protection of materials, goods and products throughout the process of manufacturing, distribution, consumption and disposal. Material handling equipment…

    • 557 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Combined handling Handling may be combined to serve as a work table or holding device. This combines handling with forming, treating or assembly. Example machines are: * Forming-multiple punch press, automatic chucking machine, trimming or closing packaged items * Treating-continuous chain installation for wash, drain, pickle, rinse, dry, paint, dip, and bake * Assembly-automobile final assembly, filling ink bottles 1. Handling may serve as an inspection device Storing, counting…

    • 424 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Back Safety Training Materials handling and lifting Learning Objectives This training is designed to: Discuss the importance of back safety and identify the factors contributing to back injuries and disorders Illustrate and discuss poor sitting and standing postures versus correct postures Discuss proper lifting techniques and reasons why people lift incorrectly; demonstrate proper lifting techniques Demonstrate exercises and stretches for good back care BEHAVIORAL SAFETY PRINCIPLES #1…

    • 1830 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    can be used to the company’s advantage, but it can also not be used to the company’s advantage. When the case talked about Kimberly-Clark trying to reduce the store’s inventory but not have empty shelves that is a company advantage because it benefits both Kimberly-Clark and Costco financially. When the case mentioned the cancelling of orders that would not be an advantage for Kimberly-Clark. If the truck delivers at the wrong time or delivers when an order is cancelled, that is money lost and inventory…

    • 98 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    At the time of Dena Lynn Gore’s murder, Clark was out on bond awaiting appeal for a previous conviction. Clark was also facing charges for the abduction and rape of a six-year-old girl, however, sentencing had been postponed until after the trial for Gore’s murder. In his appeal, Clark stated that the courts erred in not sentencing him for his previous conviction prior to trying him on capital felony charges. Clark argues that the sentence he would have received for the first offense would have…

    • 183 Words
    • 1 Page
    Good Essays
  • Satisfactory Essays

    Clark Vs. Clark

    • 145 Words
    • 1 Page

    William Clark was born on August 1,1770. Clark’s parents were John Clark and Ann Rogers Clark. His wife was Julia Hancock (1808-1820), and when she died he got re-married to Harriet Radford (1821-1831). William Clark had 9 siblings which were, George Roger Clark, Jonathan Clark, Lucy Clark, Elizabeth Clark, Ann Clark, Richard Clark, Edmund Clark. Frances Clark, and John Clark. He had 8 Children, Meriwether Lewis Clark Sr, William Preston, John Julius, Mary Margaret, George Roger Hancock, Jefferson…

    • 145 Words
    • 1 Page
    Satisfactory Essays