Table of Contents
Human Resources practice
Promotion and marketing practice
One chosen problem that observed in the internship area
Description and analysis of the problems
Only the theoretical knowledge is not enough to build up career in real life situation. We the students are given the theoretical basement so that we can face the difficulties efficiently and effectively that comes in our life. As a partial requirement of BA (Hons) in Accounting program each student is required to write a report paper on respective topic as selected by the supervising teacher. This Program initiate a one to two month internship working in any business organization, which is obviously a matter of admires. It helps the students a lot in achieving practical knowledge and applying the theoretical knowledge in real ground. In consequence, I was appointed to work in “The City Bank Limited” for three months and prepared a report on “The Internship Report: Lacking of Clearing Cheque Process”. However I believe, this will say about my effort which I had in preparing this report.
This study is conducted with two principal aims, finally to know about the bank’s background and second is to theoretical and practical known how that how a bank basically does their Clearing Cheque process and the effectiveness of that process.
Therefore it is hoped that this study would contribute to the bank’s understanding of their clients of quality, service and developing a marketing strategy that will increase their customer’s satisfaction and improve their relationship.
Basically in order to complete my Internship program for BA (Hons) in Accounting Course, I had a wonderful experience working for a period of three months in The City Bank, Gulshan Avenue Branch, starting from 22nd October 2012 and finished on 21st December 2012 which will ultimately help in my future career a lot.
First part of this report is based on the introduction, marketing strategy, human resources policy, organizational culture, market segmentation. Basically it defines the way and background of the study to prepare the report. In the next part of the report highlights a brief the lacking of clearing cheque process, analysis for this problems and recommendation for the management with conclusion
Theoretical knowledge does not highlight the reality as clear as practical knowledge. Theoretical knowledge is a guideline but practical knowledge is experience oriented. But both of them are equally important.
The purpose of study is to develop skills through learning various aspects of organization. The study enables to get command on bookish knowledge through practical approach and to understand the difference in both approaches. This thing increases the knowledge and brings betterment in working within organizational environment. It includes practical experiences through which I have gone through the report.
City Bank is a top bank among the oldest five private Commercial Banks in the country, which started their operations in 1983. The Bank started its journey on 27th March 1983 through opening its first branch at B. B. Avenue Branch in the capital, Dhaka city. It was the visionary entrepreneurship of around 13 local businessmen who braved the immense uncertainties and risks with courage and zeal that made the establishment & forward march of the bank possible. Those sponsor directors commenced the journey with only BDT 3.4 corers worth of Capital, which now is a respectable BDT 330.77 corers as capital & reserve. The City Bank wins The Asian Banker "Strongest Bank in Bangladesh – 2012" Award and The...
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