Cisco’s Strategy in Recessionary Times

Strategic Management, BSHCE3 at the National College of Ireland | Cisco’s Strategy in Recessionary times | A report on Cisco’s strategic management during recessionary times |

4/4/2013 |

Table of Contents Executive Summary 3 Introduction 3 Literature Review 3 Strategic Overview 4 Acquisition Timeline 6 Competitors Acquisitions 8 Hewlett Packard 8 Juniper Networks 8 Polycom 8 Strategic Tools 9 SWOT Analysis 9 Porter’s 5 Forces 9 PEST Market Analysis Tool 9 Other 9 Other tools include Management by Objectives (MBO) 9 Strategic Tools on Cisco 10 SWOT Analysis 10 Strengths 10 Weaknesses 10 Opportunities 10 Threats 10 Porter’s 5 Forces 11 Threat of New Entrants: MEDIUM 11 Bargaining Power of Suppliers: LOW 11 Bargaining Power of Buyers: HIGH 11 Threat of Substitute Products: LOW 11 Intensity of Competitive Rivalry: HIGH 11 PEST Market Analysis 11 Political & Legal 11 Economic 11 Socio-Cultural 12 Technological 12 Financial Overview 13 Reorganisation 13 Technology Bubble 14 Price Earnings Ratio 14 Finances over the Last Decade 15 Financial Observations 15 Strategic Risks 17 Innovation Momentum 17 Acquisition Strategy 17 Core Competencies 17 New Markets 17 Strategic Vision 17 Consumer Market Penetration 18 Building Revenue 18 Distinction 18 Conclusion 19 References 20 Appendix A 22 Appendix B 23 Appendix C 24 Appendix D 26

Executive Summary
This report is an examination into the strategic management practices used by Cisco Systems, Inc., over the dot com bubble from 1997 to 2000 and an overview of Cisco as a company, and its acquisitions over the past 20 years.

The report was created by Alex Quigley, Eoin McCrann and Daniel Ozac, as part of a continuous assessment deliverable as part of BSHCE3, Hons Degree in computing at the National College of Ireland. It is supported by a PowerPoint presentation of the same name, in the attached appendix.
Introduction
The report will first review the literature used

References: Jim Duffy. (2009). HP 's 3Com acquisition: An inside look.  Available: http://www.networkworld.com/news/2009/111309-hp-3com-haas.html?nwwpkg=hp John Dix. (2009). HP puts the net pedal to the metal.  Available: https://www.networkworld.com/news/2009/091409-haas.html wikipedia. (2013). HP puts the net pedal to the metal.  Available: http://en.wikipedia.org/wiki/List_of_acquisitions_by_Hewlett-Packard wikipedia. (2013). Juniper Networks.  Available: http://en.wikipedia.org/wiki/Juniper_Networks#Major_acquisitions Colleen Nichols. (2013). JUNIPER NETWORKS ACQUIRES ADVANCED VIDEO DELIVERY TECHNOLOGY FROM BLACKWAVE.  Available: http://juniper.mwnewsroom.com/manual-releases/2010/Juniper-Networks-Acquires-Advanced-Video-Delivery- Burt, Jeffrey. (2013). Juniper Buys Ankeena to Help Compete with Cisco.  Available: http://www.eweek.com/c/a/Enterprise-Networking/Juniper-Buys-Ankeena-to-Help-Compete-with-Cisco-161910/ wikipedia. (2013). Polycom.  Available: http://en.wikipedia.org/wiki/Polycom#Acquisitions Cisco. (2013). Business Designation.  Available: http://www.Cisco.com/web/about/ac50/ac142/docs/business_designation_us.pdf Cisco. (2013). Health & Safety.  Available: http://www.Cisco.com/web/about/ac50/ac142/docs/health_safety.pdf Cisco. (2013). Opensource.  Available: http://www.Cisco.com/web/about/doing_business/open_source/source/index.html google. (2013). Finance.  Available: https://www.google.com/finance tradingeconomics.com. (2013). -.  Available: http://www.tradingeconomics.com Mourdoukoutas, Panos. (2013). Two strategy lessons for Cisco Systems.  Available: http://www.forbes.com/sites/panosmourdoukoutas/2011/09/13/two-strategy-lessons-for-Cisco-systems/ Rose, Charlie. (2012). Charlie Rose Talks to Cisco 's John Chambers. Little, Ken. (2012). Understanding Price to Earnings Ratio. Available: http://stocks.about.com/od/evaluatingstocks/a/pe.htm Colombo, Jesse. (2012). The Dot-com Bubble. Available: http://www.stock-market-crash.net/dot-com-bubble/ Bort, Julie. (2013). Cisco Beats On Earnings, Is Right In Line For Revenue. Available: http://www.businessinsider.com/Cisco-beats-on-earnings-is-right-in-line-for-revenue-2013-2 Travis, Tim. (2013). 12 Years After The Bubble Cisco Is Ripe For The Taking: Update. Available: http://seekingalpha.com/article/1183801-12-years-after-the-bubble-Cisco-is-ripe-for-the-taking-update Hardy, Quentin. (2013). Cisco Struggles to Adapt, Even as Profit Rises. P, Indu . (2010). Cisco strategy in recessionary times. Under the direction of Vivek Gupta Cisco Overview