October 28, 2012 Introduction Volvo cars are well known as a contender in technological and performance advancements within the auto industry. Volvo’s approach to cars begins with innovation and advances that have been installed in Volvo vehicles. This was a strategic move to allow the company to continue its stellar reputation for performance and customer satisfaction. Cloud and Volvo The leaders at Volvo maintain a mission of providing top notch vehicles with unmatched safety records. In effort to continue this tradition Volvo took the initiative to incorporate cloud technology in its vehicles. Cloud technology is best defined as internet based computing with shared resources …show more content…
Volvo’s forward thinking has given them an advantage. By compiling data from various vehicle sources they are now able to monitor vehicles and identify safety issues very early in the vehicle lifecycle. This data also allows Volvo to asses its cars and provide software upgrades to vehicles to ensure that all Volvo vehicles operate to its maximum potential. Having the added benefit of software upgrades allows customers to feel a sense of safety and security when operating their vehicles. After all, every owner wants to know that their vehicle is safe and reliable. Volvo provides that peace of mind to its …show more content…
The collection of large quantity of data allows Volvo to continue to improve and excel into higher levels of technological advancement. Data is the way the company manages its customers, designs, features, and manufacturing. Big data is a critical element to the company’s continued success. This is how Volvo will maintain a competitive advantage and continue to exceed consumer expectations. While Volvo continues on its path of innovation and advancement they move forward to build brand loyalty through quality vehicles, high safety standards and exceptional customer service. When brand loyalty is achieved, a customer will pay for the quality and satisfaction they receive from the brand. They are also likely to refer customers to the brand creating a new customer base and increased profits.
Conclusion
In conclusion, the use of cloud and Big data are necessary elements to the sustained success of the Volvo car company. While there are many ways to gather and analyze data this is one of the most cost efficient and rapid formats to data compiling and analysis in real-time. The ability to anticipate and forecast vehicle and customer needs is a critical advantage that Volvo has. I personally can’t wait to see what they do next.