CIS 500 - CASE STUDY – The Big Data Challenges
October 28, 2013
CASE STUDY 1
In year 2010, Volvo Car Corporation separated from Ford and integrated the cloud infrastructure into its network. They needed to build up a new individual Information Technology infrastructure that could provide better business, increase communication capabilities and improve collaboration. This paper is going to explicate how Volvo Car Corporation transforms data into knowledge, it will identify the real-time information systems implemented and evaluate the impact of these implementations, and it will argue how the Big Data strategy give Volvo Car Corporations a competitive advantage.
In 2010 the environment at Volvo Corporation was kind of difficult, hard to manage, and expensive and Volvo wanted to improve its BI (Business Intelligence) capabilities. Volvo’s IT architect stated: “All the products out there have been purchased by some department at some time in history, and we are trying to consolidate and simplify our BI infrastructure” (Microsoft, 2012). Microsoft web site from (Microsoft, 2012) stated : “To address these challenges, Volvo is deploying a pilot solution based on Microsoft SQL Server 2012 Business Intelligence data management software and related BI technologies, including Microsoft SharePoint Server 2010 and Microsoft Office 2010. One of the big reasons for choosing Microsoft is that Microsoft products are designed to work well together. “We strive to keep down the number of technologies, and since Microsoft ensures the interoperability of those applications, we don’t have to worry about that,” the IT architect says. According to Asthna, 2011, Volvo car maker collects terabytes of data from embedded sensors in their cars—from their customer relationship management (CRM) systems, from dealerships, and from their factory floors. These data streams are combined and analyzed to yield early predictive information on matters like manufacturing defects that haven’t occurred yet. All vertical industries can benefit from analytics, some more than others.
According to Microsoft 2012, Volvo has deployed a pilot solution based on Microsoft SQL Server 2012 Business Intelligence data management software and related BI technologies, including Microsoft SharePoint Server 2010 and Microsoft Office 2010. One of the big reasons for choosing Microsoft is that Microsoft products are designed to work well together. Volvo also has implemented the new Power View feature in SQL Server 2012 Reporting Services. Power View is a self-service reporting tool that helps data consumers visually explore their data themselves and answer ad-hoc questions with ease. Its drag-and-drop data-querying and graphical data displays can be used by both nontechnical and experienced users (Microsoft, 2012). Using the terabytes of data, it is stored into Volvo data warehouse where they bring together all the data from four primary sources: a system for managing vehicle and hardware specifications, one for managing on-board software specification, the system that collects vehicle diagnostic data from service centers worldwide, and the warranty claims system (Teradata Case Study, 2011).
The information system implemented by Volvo is online real time processing via cloud. The system deployed is Microsoft Server Production Portfolio precisely. The real time analytical abilities has giving Volvo a clear advantage over its competitors and by using the big data strategy, Volvo provides a much better service to their customer because they have the ability to anticipate the needs of their consumers. Volvo long known for their outstanding safety record, continues to be at the forefront of consumer satisfaction by delivering what their drivers want, said Jeff Littlejohn, executive vice president of distribution development for Clear Channel Radio. Littlejohn stated it that “By...
References: Asthana, Praveen (2011) Big Data and Little Data, Forbes Magazine at Forbes.com, http://www.forbes.com/sites/dell/2011/10/31/big-data-and-little-data/
Microsoft SQL Server Customer Solution Case Study (2012), BI Solution Boosts Operational Efficiency and Reduces Costs at Volvo Car Corporation, retrieved on 10/28/2013 from:
Teradata case study: A car company powered by data: retrieved on 10/27/2013 from:
Automotive FLEET, “The car and truck fleet and leasing management magazine” retrieved on 10/28/2013 from: http://www.automotive-fleet.com/fleetincentives/volvo/page/news.aspx
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