Cirque-Du-Soleil
North South University
MGT: 489
Case 2
Prepared for:
Bobby Hajjaj (BHj) North South University
Prepared by:
ID 072 276 030 072 277 030 072 356 030 072 434 030 072 578 030 072 600 030
NAME Sohag Chakma M. Raashed Mahmud Sreezon Rahman Nahian Kabir Ashraf Uddin Ahmed Refath Islam
Section: 03 Date of Submission: 19th June, 2011
Word Count: 978
1|Page
Background
Cirque du Soleil, innovator of category in live entertainment, was initiated from a group of street performers. It has a unique hybrid of music, dance, and acrobatics that mesmerized the people around the globe. Since its beginning, it has travelled around the world transporting the audience to an alternate dimension of reality. Their innovative shows performed by world-class performers and their commitment towards highest quality built a strong brand name that became their core competencies and competitive advantage over its competitors. When cirque started, there was almost no competition however recently they are facing competition locally and internationally. Hence, to remain profitable and maintain its market leadership it is high time that cirque should develop future competency.
Key Issues
1. Cirque du Soleil started their journey with a unique idea of creating universal appeal. It was an excellent mix of artistic creativity and commercial success
2. The resignation of Co- President and childhood friend Daniel Guthier has created more
pressure for Guy Laliberte. 3. Increasing number of competitors create pressure on company.
4. Due to the failure of ‘The Battersea Project’, company’s brand image was massively
affected. 5. Attracting adequate number of artists to maintain the exclusivity of the company.
2|Page
Analysis
Competitive Advantage: The requirements of competitive advantage are one that is
Valuable, Rare, Inimitable, and Non Substitutable. Here, we find out three core competencies. Those are strong brand image, talented performers, and universal
MGT: 489
Case 2
Prepared for:
Bobby Hajjaj (BHj) North South University
Prepared by:
ID 072 276 030 072 277 030 072 356 030 072 434 030 072 578 030 072 600 030
NAME Sohag Chakma M. Raashed Mahmud Sreezon Rahman Nahian Kabir Ashraf Uddin Ahmed Refath Islam
Section: 03 Date of Submission: 19th June, 2011
Word Count: 978
1|Page
Background
Cirque du Soleil, innovator of category in live entertainment, was initiated from a group of street performers. It has a unique hybrid of music, dance, and acrobatics that mesmerized the people around the globe. Since its beginning, it has travelled around the world transporting the audience to an alternate dimension of reality. Their innovative shows performed by world-class performers and their commitment towards highest quality built a strong brand name that became their core competencies and competitive advantage over its competitors. When cirque started, there was almost no competition however recently they are facing competition locally and internationally. Hence, to remain profitable and maintain its market leadership it is high time that cirque should develop future competency.
Key Issues
1. Cirque du Soleil started their journey with a unique idea of creating universal appeal. It was an excellent mix of artistic creativity and commercial success
2. The resignation of Co- President and childhood friend Daniel Guthier has created more
pressure for Guy Laliberte. 3. Increasing number of competitors create pressure on company.
4. Due to the failure of ‘The Battersea Project’, company’s brand image was massively
affected. 5. Attracting adequate number of artists to maintain the exclusivity of the company.
2|Page
Analysis
Competitive Advantage: The requirements of competitive advantage are one that is
Valuable, Rare, Inimitable, and Non Substitutable. Here, we find out three core competencies. Those are strong brand image, talented performers, and universal