Cirque Du Soleil

Topics: Cirque du Soleil, Management, Enterprise content management Pages: 3 (638 words) Published: December 3, 2014
1. What was the level of IT alignment at Cirque du Soleil in 2008? We can observe how an art and stage performance company used IT like no one could ever imagine. Cirque rooted IT in all its business processes. Cirque Memory is a knowledge repository used to store all relevant information on artists’ make-up and costumes, sets, and staging. Advantages of Cirque Memory are to transfer knowledge across, ongoing improvement, knowledge, growth, improvement, good memory, ill-structured, design. IT life cycle, different departments for each thing e.g costume, makeup, props etc. The Cirque Memory was a reliable data source and provided valuable information to its employees anywhere in the world with the help of numerous applications. IT played an important role in the different processes of the touring cycle of the organization namely, creation, design, preparation, diffusion, logistics and resource management. In the creation phase, Cirque Memory recorded information, like scenography, choreography, and intentions behind the work. IT guaranteed that each aspect of the creation process was captured in the Cirque Memory and it was available to its employees anywhere in the world. The design stage involved the diverse artistic attributes, from costumes, accessories to aerobic equipment. Cirque Memory had applications to assist the design process. In the Makeup Application recorded make-up related details for individual artists. The preparation phase is very important for any artist and an effective preliminary procedure helps an artist to feel confident before a live performance. IT played a significant role here as well. The fitness application, Kin-Cirque Application, helped in monitoring every artist’s individual fitness needs. In diffusion stage also IT played an important role in connecting Cirque with the customers. The Cirque website was very intuitive and facilitated the customers to access the products and services conveniently. The approach helped Cirque to...
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