Cigarette Ads

Good Essays
Serina Branch
Dr. Palmer
English comp 2
Analytic ad essay
3-19-2012
Cigarette ads over the years From 1947-2000 cigarette ads have changed in more than just one way. Each ad pinpoints a certain stereotype of a person as well as containing a slogan that assures the viewer of which stereotype the ad is pertaining to. Each ad does a great job of matching the slogan with the image, while drawing in consumers and maintaining the fulfillment of the consumer’s prefrence. The ad used in 1947 for Camel cigarettes claims “More Doctors smoke Camels Than Any Other Cigarette”. The ad also contains a picture of a man posing as a doctor. The picture as well as the slogan being claimed, provides a sense of comfort and safety. People may think if doctors are smoking these cigarettes they may not be unhealthy. This ad could also come off as an ad promoting the “need for prominence”, while aiming to represent the cigarette of those of a high social status (Fowles 549). The Camel ad also slightly resembles a news article as and is layed out in a very informative manner, while pointing out all of the benefits of the product. “This approach is common because potential consumers are often looking for a new solution” (Bovee 559). If a consumer is looking to become more healthy, or attempt to feel less guilty when smoking a cigarette, this ad may attract their attention, simply due to the fact that the ad claims it is the number one cigarette for doctors. The Marlboro ad of 1970 pertains to those who prefer a cigarette that contains a great amount of flavor. The slogan states “come to where the flavor is. Come to the country”. This ad’s main attraction is the flavor of the cigarettes, which pertains to the “need for autonomy” due the fact that this ad appeals to those who prefer a cigarette with great flavor(Fowles 550). Not only does this ad have to do with the need of autonomy it also pinpoints the “need for affiliation”, it is obvious the ad is affiliated with

You May Also Find These Documents Helpful

  • Good Essays

    Cigarette Ad Essay

    • 1296 Words
    • 6 Pages

    Doesn't that taste good??? Well, depending to whom you talk to, a variety of answers are possible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising…

    • 1296 Words
    • 6 Pages
    Good Essays
  • Good Essays

    product or service. Most ads portray images of happiness and slim, attractive individuals as a way to connect with our longing for social desirability, independence and pride. For a century now, attitudes towards smoking have been shaped by advertisements and many other issues are also moulded like this. The beliefs of smoking in advertising have radically changed over the last one hundred years. This can be seen by comparing a 1980s advertisement for Camel cigarettes and…

    • 817 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    BluCigs Blu electronic cigarettes are a lot cleaner than regular cigarette brands because they produce no odor or ash. BluCigs are a great alternative because they contain no tobacco and run off of water vapor. They still do contain some nicotine in them to give some effect to the people who are using them as a way to quit cigarettes. The main advertisement strategy that Blu electronic cigarettes uses is to show how there product is healthier and cleaner. BluCigs advertisement successfully…

    • 446 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    strike cigarette that was made back in December 26, 1930, I was literary in shock, a cigarette company saying that physicians recommended they’re cigarettes so that it can protect your throat “against irritation” and “against cough”. In this ad, it is trying to convince the audience to smoke their cigarettes by saying that “20, 679 physicians” recommend their product. The ad shows a white male physician in his mid-30s, wearing his a white turtle neck t-shirt, holding a lucky strike cigarette box. The…

    • 110 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    since it’s introduction to Europe in the fifteenth century by Christopher Columbus. From English cigars to Native American pipes, tobacco’s popularity came from it’s recreational use. It wasn’t until the twentieth century that tobacco, specifically cigarettes, were identified to have a direct correlation with cancer. CNN’s Brief History of Tobacco chronologically displays the events: “in 1930, researchers in Cologne, Germany, made a statistical correlation between cancer and smoking... by 1944, the American…

    • 2876 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    cigarettes

    • 1355 Words
    • 6 Pages

    often viewed as a regular routine is the tossing of cigarette butts into the environment. The littering of cigarette butts seems to be accepted by our society. These tossed cigarette butts can be found everywhere in our local streets and it is extremely harmful to our environment. You can probably find a cigarette butt on the ground, in a bush, in the cracks of sidewalks, and just about every other place that trash can find their way into. Cigarette butts are the most hazardous especially when the…

    • 1355 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Cigarettes

    • 818 Words
    • 3 Pages

    Chemistry Morton 10 June 2014 Cigarette use in America: Right vs. Rights Say someone was to present you with a question: would you like to intake poisonous, addictive, cancer-causing smoke into your lungs, with practically no redeeming benefits? While this should be an absolute no, cigarettes are confusingly popular among all age groups, ethnicities, and locations. Despite all the glaring and oft-spoken health detriments, cigarettes are so often used that the cigarette industry has now blossomed into…

    • 818 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Cigarettes

    • 375 Words
    • 2 Pages

    Cigarettes A cigarette may look harmless enough - tobacco leaves covered in classic white paper. But when it burns, it releases a dangerous cocktail of about 4,000 chemicals including: more than 70 cancer-causing chemicals hundreds of other poisons. nicotine, a highly addictive drug, and many additives designed to make cigarettes taste nicer and keep smokers hooked. Tar a term that describes a collection of solid particles that smokers inhale when they light a cigarette. It is a mixture…

    • 375 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Cigarette

    • 535 Words
    • 3 Pages

    Cigarette “The Cigarette” is one of Yukio Mishima early works, written in 1946. Yukio Mishima is famous for written a blending of modern and traditional aesthetics that broken cultural boundaries, with a focus on sexuality. In this short story, Yukio Mishima describe, some of the scorn and bullying he faces at school. For example an episode where he tells the members of the schools rugby union club that he belonged to the literary society. And Yukio Mishima background is reflected in this short…

    • 535 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ad Ad Ad Blockbuster

    • 464 Words
    • 2 Pages

    1) What is Blockbuster's amortization timetable? Do you think it is appropriate? The Blockbuster’s amortization timetable is 40 years. I think this is not appropriate because it is not the industry standard and should be 5-7 years. 2) What would be the impact on Blockbuster's 1988 earnings per share if 5 year amortization were applied to this goodwill? This will actually make the company to experience large amount of goodwill and thus their tax liability will increase. 3) What would have been the…

    • 464 Words
    • 2 Pages
    Good Essays