Preview

Cigarette Ads

Good Essays
Open Document
Open Document
692 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cigarette Ads
Serina Branch
Dr. Palmer
English comp 2
Analytic ad essay
3-19-2012
Cigarette ads over the years From 1947-2000 cigarette ads have changed in more than just one way. Each ad pinpoints a certain stereotype of a person as well as containing a slogan that assures the viewer of which stereotype the ad is pertaining to. Each ad does a great job of matching the slogan with the image, while drawing in consumers and maintaining the fulfillment of the consumer’s prefrence. The ad used in 1947 for Camel cigarettes claims “More Doctors smoke Camels Than Any Other Cigarette”. The ad also contains a picture of a man posing as a doctor. The picture as well as the slogan being claimed, provides a sense of comfort and safety. People may think if doctors are smoking these cigarettes they may not be unhealthy. This ad could also come off as an ad promoting the “need for prominence”, while aiming to represent the cigarette of those of a high social status (Fowles 549). The Camel ad also slightly resembles a news article as and is layed out in a very informative manner, while pointing out all of the benefits of the product. “This approach is common because potential consumers are often looking for a new solution” (Bovee 559). If a consumer is looking to become more healthy, or attempt to feel less guilty when smoking a cigarette, this ad may attract their attention, simply due to the fact that the ad claims it is the number one cigarette for doctors. The Marlboro ad of 1970 pertains to those who prefer a cigarette that contains a great amount of flavor. The slogan states “come to where the flavor is. Come to the country”. This ad’s main attraction is the flavor of the cigarettes, which pertains to the “need for autonomy” due the fact that this ad appeals to those who prefer a cigarette with great flavor(Fowles 550). Not only does this ad have to do with the need of autonomy it also pinpoints the “need for affiliation”, it is obvious the ad is affiliated with

You May Also Find These Documents Helpful

  • Better Essays

    Joe Chemo

    • 2090 Words
    • 9 Pages

    The Centers for Disease Control and Prevention estimates 45.3 million people in the United States to be cigarette smokers. Such an astounding number is certainly an accomplishment for cigarette companies and their investors. But after learning cigarette smoking is the leading cause of preventable death in the U.S.; the number only seems grotesque and disheartening. However, in recent years, there has been a national push for anti-smoking campaigns. More specifically, anti-smoking advocates have made a tremendous effort to raise awareness in children and adolescents in an attempt to decrease the nation’s startling smoking statistics for the near future. A tactful attempt to raise awareness about the dangers of smoking cigarettes has come from the use of satirical advertisements. An example of such an advertisement was found on the website adbusters.org. The image invokes a reaction from viewers while discrediting the Camel brand with the use of the same rhetorical strategies used to initially capture a massive market for Marlboro cigarettes in an original advertisement. The spoof advertisement is able to discredit such a renowned company by carrying the bulk of its argument in the use of logos opposed to relying solely on an emotional appeal.…

    • 2090 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Viceroy Cigarettes

    • 287 Words
    • 2 Pages

    This advertisement is for Viceroy cigarettes and appeared in an August 1963 edition of Life magazine. Life’s target audience is adults in their twenties and thirties. The ads audience is both male and females of this age group. The product that the ad is promoting is a filter tip cigarette and makes an argument that if you smoke this cigarette you’ll be happy and popular. This typical 1960’s cigarette ad glamorizes a dangerous and addictive habit.…

    • 287 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Speech

    • 983 Words
    • 4 Pages

    Warner , K. (n.d.). Cigarette advertising and media coverage of smoking and health. - see more at: http://www.popline.org/node/407372…

    • 983 Words
    • 4 Pages
    Better Essays
  • Better Essays

    This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what type of communication models have the tobacco industry used to transmit messages to the public.…

    • 1184 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Tobacco was the first crop grown for money in North America. In 1964 the Surgeon General of the U.S. wrote a report about the dangers of cigarette smoking. He said that the nicotine and tar in cigarettes cause lung cancer. Due to his report by the 1980’s they developed new cigarettes with lower amounts of nicotine and better filters (History & Economics of Tobacco).The Centers for Disease Control and Prevention (CDC) launched the first ever paid national tobacco campaign. In March of 2012 they began to use real people instead of actors (Centers of Disease Control and Prevention). The illustration of loading a revolver with cigarettes is a strong visual way to get people’s attention on the harms of smoking. Also, the facts listed are making…

    • 523 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Anti-Smoking Advertising

    • 834 Words
    • 4 Pages

    Smoking is the leading cause of preventable death and disease in the United States, which annually is the cause of death for more than 480,000 Americans. Recent studies have proven that anti-smoking ads are an effective way to substantially decrease the number of smokers in the United States. As most people know, smoking is a very dangerous and life threatening habit, but what some people are unaware of is the detrimental effects that it can have on a person’s life. Graphic advertisements show people the gruesome effects of smoking and how they can alter your life. Through these advertisements, people are shown different diseases and other problems that are a result of smoking. Anti-smoking advertisements discourage people from smoking and…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The visual images that are used in many advertisements are positioned to grab the attention of the ads intended audience. Advertisements are designed to persuade viewers that the argument the ad is presenting is realistic. Rather than simply presenting the product advertised, images are used to draw the attention of the viewers and convince them to buy into the product or message. This particular anti tobacco advertisement released by an anti smoking campaign embeds the use of pathos, ethos, and logos into its visual appeal. The Truth campaign is the largest youth smoking prevention campaign in the United States. It has become a popular success health story that educates society about the tobacco industry and the effects of smoking through advertisements. The campaign focuses on the truth about the tobacco industry and the health issues derived from smoking that are affecting the society. The campaign not only focuses on the affects of smoking but also on the affects of second hand smoke. In a print advertisement, The Truth displays an image of the horror and reality of secondhand smoke. The image evokes the emotions of the readers by displaying the shocking image of what smoking can cause to an individual. It appeals to the viewer’s sense of ethical behavior and successfully backs its argument through facts, evidence, and reason that provide the viewer with a feeling that the Truth campaign is reliable in its message.…

    • 1069 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how such a simple advertisement; can attract a variety of consumers in order to buy their product. There are three main appeals in which the rhetorical analysis is composed of, in order to produce and ad, which will actually attract people.…

    • 993 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The 1920s was a crucial time of the development of advertising, argued by Leiss, Kline, Jhally and Botterill as the transitional period from former industrial society to a more urbanized, industrialized and socialized consumer society whereby “prospective consumers had to be told not just what the new product could do, but why it was important that they should adopt the type of life made possible by that product”. During the early decades of the twentieth century, the emphasis of advertising centre shifted from utilitarian to symbolic representations of the products, therefore there is an obvious change in advertisers’ promotion approaches in the cigarettes advertising directed at women. Three prevailing strategies can be spotted in cigarette…

    • 136 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Visual Argument Essay

    • 984 Words
    • 4 Pages

    A curvy woman, clad in a tight black dress revealing porcelain skin, her hair is down and in her hand, between her slender fingers, dangles a cigarette, or death stick, as is portrayed by the actual advertisement. An image of this sort is immediately formed in an onlookers mind upon seeing the actual advertisement which simply depicts red lipstick and full lips that begins to create a sex appeal before being marred by the black cigarette burn in the corner of the upturned lips. Society has demarcated what sort of woman is now defined as sexy or attractive and in illustrating so clearly a cigarette burn on an intended to be appealing woman, the advertisement is attempting to portray smoking as having a negative effect on one’s physical appeal; specifically women’s. Therefore, a stereotype is revealed that, supposedly, smoking makes women less attractive. The main purpose of the advertisement is to persuade viewers not to smoke; it is a refutation against smoking and succeeds in revealing the negative effects of smoking on women in today’s society. Although the advertisement is successful in raising awareness about the damaging effects of smoking, it unfairly targets women creating an inaccurate stereotype about those who smoke and raises a logical fallacy in implying that smoking will make one less attractive, in order to convey the intended argument against smoking.…

    • 984 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Cigarette Ad Essay

    • 1296 Words
    • 6 Pages

    Puff, puff, puff . . . ummm the cool fresh taste of smoke in your lungs. Doesn't that taste good??? Well, depending to whom you talk to, a variety of answers are possible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertising to be seen and absorbed by the consumer population. Nowadays, every company has a specific company inside the big business that's sole purpose it to come up with interesting and new ways to promote its product. One industry that has been under fire for the types of advertising done during the last ten years is the tobacco industry. Major tobacco companies, specifically the R.J. Reynolds and Laramie corporations, spend millions of dollars each and every year, selectively advertising to older audiences in the Camel ad and to people who are socially active like the ones in the Newport ad, by intentionally using popular icons like Joe Camel and American ideals like the red, white, and blue coloring in the Camel ad, and by using human emotions like desire and popularity that everyone can relate to as found in the Newport ad, all in an attempt to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke.…

    • 1296 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The viewer’s eyes are immediately drawn to the crayons in the cigarette box. The usage of crayons that is shown in order to replace the damaging thing is known as, cigarettes, is used to symbolize minors. As kids, we used crayons to draw and color when we were bored. Crayons can be described as happiness and world- changing philanthropy, so can children. That is why they used crayons to replace cigarette to symbolize children. They did this so it shows that when parents or siblings smoke, children are being affected. Sadness, surprise, and disgust is what I contribute from this ad.…

    • 483 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The NHS are persistently coming up with new ways of communicating the dangers of excessive use of health jeopardizing substances such as , drugs, alcohol and cigarettes. Their uses of shock tactics to scare the viewer into giving up their dangerous habit provoke a topic of conversation but are these extreme methods still not enough to get the message across?…

    • 784 Words
    • 4 Pages
    Good Essays
  • Better Essays

    From flappers to movie stars, cigarettes became an integral, flexible prop. Cigarettes are a familiar part of the American culture and have been for hundreds of years. Allan M. Brandt author of the book The Cigarette Century, states, “Cigarettes are the product that defined America.” Cigarettes became a popular modern commodity as consumer beliefs developed. The product intertwined and blossomed with the development of American business, advertisement, and consumerism in the modern age. As cigarette consumption skyrocketed, evidence that cigarette smoking, and second hand smoke was dangerous was yet to emerge. Knowledge of the health effects has since had a complex effect on the public and the industry. American policy, industry strategy, and lawsuits concerning cigarettes have all provided windows into governments, industry, and public confrontation with risk, freedom, responsibility, and blame over the course of the last hundred years. Thus is why all Americans have a bias towards cigarette smoke, tobacco companies and products, and because of this, the product oftentimes has an ethical position-somewhat contradictory, as being both a leading cause of cancer and as an appealing product to some.…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    In On Rhetoric, Aristotle says that virtue “is an ability [dynamis], as it seems, that is pro-…

    • 2203 Words
    • 9 Pages
    Powerful Essays

Related Topics