Preview

Cicret Case Study

Good Essays
Open Document
Open Document
962 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Cicret Case Study
Cicret was selected because it’s vision is to replace smartphone and tablet with a smart fashion wearable (smart bracelet) that is ethical compliant and works with various Apps including Facebook, Twitter, Instagram, Snapchats and provides contactless payments with MasterCard, thereby offers smart wearable features and functions to create sustainable value for the stakeholders, particularly the customers and investors. The second company, OMsignal, was chosen because it’s vision is to create, develop, manufacture and market sensor embedded technology clothing that read body's deepest signals through mobile devices that captures deep and accurate body signals. Cicret provides smart clothing meeting the criteria of ethical fashion. Ringly that …show more content…
The rationale behind selecting value creation theory is based on the companies that enjoy sustained success are typically founded on a coherent theory of value creation. All too often companies get into trouble when the stakeholders lose sight of the relevant theory, specifically related to value creation. The history of Cicret, OMsignal and Ringly, Inc provides case in point. The founders of these ventures have a very clear theory about how their company should create value, hence this essay is focused on the theme of value creation by the fashion creator and designers of EFSW companies. This shall help to prospect how the three-smart wearable firm's ethical approach. Furthermore, this research proposal is also of deductive nature, particularly in the analysis section where the key aspects of the value creation and sustainability transformation of the fashion industry are going to be prognosticated through the logical reasoning of the theories and empirical findings (Ghuari & Gronhaug, 2002, p.13). Value creation theory is going to be the driving force behind creation of value efforts by the three selected (Cicret, OMsignal, & Ringly) EFSW …show more content…
The theoretical part of the thesis shall be structured encompassing the existing relevant literature on (i) ethical fashion, (ii) smart wearables, (iii) fashion design, (iv) fashion creation, and (v)value creation. Online research (Database, Company websites, Blogs, and other reports) is used for this study. Analysis of the recorded data shall be the main source of information. The secondary data is also collected from the relevant literature review and usage, the academic books, international scientific journals, dissertations, and research reports, Secondary data is sourced to conduct and analyze this research
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    AMB201 report1 young s friend
    • 1767 Words
    • 7 Pages

    AMB201 report1 young s friend

    This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.…

    • 1767 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Week3 Preparing to Conduct Business Research Part 2
    • 258 Words
    • 1 Page

    Week3 Preparing to Conduct Business Research Part 2

    The Fitbit Company is always in search of new ideas and products to develop to meet an ever evolving technology market. In order for the company to achieve success, there must be constant research, innovation, and market strategy. The Fitbit product is the flagship of the company and enjoys enormous popularity. However, in order to keep the product relevant, new ideas must be brought to the table. The designer Fitbit will be the newest product in a successful line of devices.…

    • 258 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    CIMT: A Case Study
    • 107 Words
    • 1 Page

    CIMT: A Case Study

    People with motor Impairments are a common consequence after radial nerve injury, (Pathological fractures). Some have deficits often compromise ability to engage in meaningful occupations. We as occupational therapist use multiple interventions to remediate motor impairments. One method of training that involves restraint of the unaffected limp. The other components of CIMT include shaping and intensive and repetitive task training using the affected limb for 6 hr. /day for 2 wk (Taub et al.2006). A shortened version of CIMT is mCIMT, the amount of time for training of the affected limb, and the the time for the nonaffected limb.(The American Journal off Occupational Therapy Volume 69/Number 1)…

    • 107 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Ethical Issues In True Cost
    • 124 Words
    • 1 Page

    Ethical Issues In True Cost

    The film “True Cost” has definitely determined a lot of ethical issues regarding the reinvention of fashion. It has been determined as a continuously evolving matter, and the amount of consumption has said to have doubled through the decades. In the present world, fashion have become an essential part of a man’s life, for the reason that we communicate our personality through clothing. It serves as our personal connection with other people. And because of that, fashion is deemed to be a need in our society, without knowing the impact and consequences of our excessive consumption on clothing. With that, several issues regarding fashion have appeared in which questions the ethicality of the strategies made by the big companies in the first world…

    • 124 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Under Armour Strategic Analysis
    • 2590 Words
    • 11 Pages

    Under Armour Strategic Analysis

    The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies.…

    • 2590 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Sp02 Monitor Competitor Analysis
    • 663 Words
    • 3 Pages

    Sp02 Monitor Competitor Analysis

    As our understanding of the applicable technology grew, we selected additional competitors to add to our Matrix. It is imperative to add the Nonin branded products as this company has captured a great deal of the market share in the past. This competitor may be waiting for the right opportunity to join the race in the wrist worn device category.…

    • 663 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    An Analysis the Differences Identity and Transmission Route of Fashion Leader and Fashion Icon Between China and Uk
    • 3449 Words
    • 14 Pages

    An Analysis the Differences Identity and Transmission Route of Fashion Leader and Fashion Icon Between China and Uk

    In recent years, majorities of people across the world consider ‘fashion’ as a status symbol and see it as a sign of growth and prosperity. Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, make-up etc. The word ‘Fashion’ refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. Generally speaking, it is the latest creations made by designers and is bought and used by only a limited number of people immediately after its launch. However, often those fashions are translated into more established trends. Technically speaking, the term, ‘costume,’ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in modern society, refer to the entries for clothing, costume and fabrics. Moreover, fashion icons and fashion leaders are closely related to the huge crowds who like fashion and followed fashion. This project work tries to highlight and analyze the differences between the identity and transmission route of China and Britain's fashion icon and fashion leader. The idea of this project…

    • 3449 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Clothing In The Middle Ages
    • 873 Words
    • 4 Pages

    Clothing In The Middle Ages

    “Clothes mean nothing until someone lives in them”, declared top designer Marc Jacobs. Although others may have differing opinions; there is definite significance to clothing in history. Although clothing began as simply a way to combat the environment, purely functional, it quickly evolved to represent the values of people and became a method of self-expression. Clothing started Europe has consistently been a center for innovations in culture and fashion. With every major event that occurred, there was a similar change in the previous garments. Therefore, the society and attitudes of each time period are reflected in the fashions and style of European citizens.…

    • 873 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    American Apparel Essay
    • 1506 Words
    • 7 Pages

    American Apparel Essay

    Until 2008, the company used concentrated marketing by positioning themselves as a sweatshop-free manufacturer who pays their employees fair wages and provides them health care benefits. Positioning the brand by attributes and benefits led American Apparel to became known for their ethics and sustainability. As more and more retailers attempt to be “green,” American Apparel had a harder time standing…

    • 1506 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Best Essays

    Nursing Science
    • 2743 Words
    • 11 Pages

    Nursing Science

    1. It 's received wisdom in the fashion industry that the market for 'ethical ' fashion is booming. But what do we mean by 'ethical consumerism ', and does this trend mean that the fashion industry as a whole is getting more ethical? In this discussion paper we 'll examine these questions from two sides: demand and supply. First we 'll look at the extent to which there really is a demand for ethical clothing from consumers. Next we 'll look at what the market is doing to satisfy that demand. Finally, we 'll examine whether the market 's response to consumer demand is leading to benefits for workers in the supply chain.…

    • 2743 Words
    • 11 Pages
    Best Essays
    Read More
  • Powerful Essays

    Consumerism In Over-Dressed By Elizabeth L. Cline
    • 1500 Words
    • 6 Pages

    Consumerism In Over-Dressed By Elizabeth L. Cline

    The “Over-Dressed” book written by author Elizabeth L. Cline is very thoughtful book where she have tried to shows us what we are actually doing in the real world. The book is very revealing which focusses on the consumerisms in regard to clothing. When looking at our clothing industry, we will see there’s has been lot of changes since past decade. The clothings now are being mass produce due to the various type of machinery helps, productions of fibers and many more. Today people uses less hand work because we have many options available than in the past. Looking at all of these changes, the author have tried to sum up how we as consumer look at the fashions and how we are shopping for it.…

    • 1500 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ethical Issues in the Fashion Industry
    • 3503 Words
    • 15 Pages

    Ethical Issues in the Fashion Industry

    This essay reflects on the lecture titled Creative Economy by Martin Bouette. I found this lecture relevant to my final project. My topic is the changing trends in the apparel industry. How Corporate Social Responsibility affects the supply chain, going local from global, vertical from horizontal. The lecture is relevant in many aspects, for example the knowledge society's changes and ethical issues and responsibility within the apparel industry.…

    • 3503 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    sustainability in material production
    • 443 Words
    • 2 Pages

    sustainability in material production

    In recent years, more and more people pay much attention to fashion as they consider that wearing trendy clothes can help them be equipped with a greater fascination. However, with the rapid increase of the fashion production, a wide range of industrial materials and wastes which are strongly detrimental to the environment are producing every day. How to dispose of this problem? Considering this, many experts and environmentalists tend to hold a viewpoint that a higher level of sustainability is the key solution. This essay will demonstrate how the fashion industry makes against the environment and how a higher standard of sustainability can solve this problem.…

    • 443 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Stereotypes In The Fashion Industry
    • 1132 Words
    • 5 Pages

    Stereotypes In The Fashion Industry

    The fashion world is a fast paced and multifaceted industry. There’s never moment where a celebrity controversial attire or the latest style trends do not arise in a conversation. While many young millennials are fully immersed into this craze, are unaware/blinded of the factors (good and bad) that occurs in order for the fashion industry to remain the longstanding and influential field it is today. how sound is the fashion industries morals and to what length will it go to ensure its production’s prosperity. The perplex experiences of models and such as Chanel Murphy, Chanel Iman, and the thorough research of Anne Elizabeth Moore in her article “Outta Sight, Outta Mind”, one can understand the evident problems that, contrary to popular belief,…

    • 1132 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Sustainable Fashion
    • 1324 Words
    • 6 Pages

    Sustainable Fashion

    Every consumer is probably aware that the products they purchase have some kind of effect on the environment. However, the average person does not know that the textile and clothing manufacturing industry has one of the greatest. Sustainable fashion is part of a growing design philosophy which some brands and designers are taking into consideration. The goal of this trend is to create textiles and garments in terms of an environmental responsibility. There are many ways that this can be achieved, but there are many key factors that every consumer should be aware of.…

    • 1324 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics