Church And Dwight Case

Internal Factor Analysis
Structure
Church & Dwight’s has a functional structure consisting of James R. Craigie as Chairman and CEO followed by ten Executive Vice Presidents (EVP) leading various field of business within the company. The corporate strategy is to continue to lead their competitors in Total Shareholder Returns (TSR). This can be accomplished by maintaining their strong position domestically while increasing the companies geographical mix internationally.
The company also looks to increase in international expansion to take advantage of a larger global market that is poised to add substantial growth the company as a whole. Church & Dwight “approach business analytically and thoughtfully, identifying strategies that create
Of the companys ten EVP’s, four of the officers handle the Global aspects of the company.
Susan Ott leads as EVP of Global Human Resources. She is new to this position having been there since June,2014. Her past experience was as the Chief Human Resources Officer for Associated Wholesale Grocers (AWG) and prior to that was the Senior +-Director, Human Resources Global Supply Chain at Clorox (Church & Dwight) She also has a great deal of mergers and acquisition experience domestically as well as globally (Church & Dwight).
Mark G. Conish is the EVP of Global Operations. He has been with the company since 1975 and has held his current position since 2007 as he transitioned from VP of Global Operations starting in 1999 (Church & Dwight).
Steven P Cugine is the EVP of Global New Products Innovation and has been since July 2007 after holding several positions since 1999 (Church & Dwight). Paul A Siracusa, Ph.D. is the EVP of Global Research and Development since 2007. Paul has previous experiences with companies such as Playtex Products Inc., Reckitt & Coleman plc (Church &
This results in a R&D Intensity of 2.19%. As a comparison, Proctor & Gamble’s R&D expenditures for 2009 were $1.8 billion and resulted in a R&D Intensity of 2.4% (P&G, 2010).
Church & Dwight launched a new R&D Vision called 4DRD which means the four dimensions of research and development that are discover, develop, deliver and delight (Sustainability Report, 2009). In this report Paul Siracusa, EVP Global Research & Development explains Church & Dwight is engaged in four areas of research to develop new products.
Church & Dwight is on the Board of the Center of Particle and Surface Sciences (CPaSS). The goal with CPaSS is to research particulate and surfactant systems while maintaining an environmental footprint. Continue to research of green surfactants technology. Maintain their involvement in The Sustainability Consortium as well as the Sustainable Packaging Coalition (SPC). The R&D mix of Church & Dwight is a mix of product development, process technology and basic research.
The bulk of their leverage among competitors it the control of the material sodium bicarbonate. This has been the primary base for products with Church & Dwight since 1846 and is focused on extensively with their R&D Department