Choose One Sector of the Industry That Has Experienced Rapid Growth over the Past Decade. Discuss with Examples What You Consider to Be the Major Reasons for This Growth and How It Has Affected the Industry.
Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss with examples what you consider to be the major reasons for this growth and how it has affected the industry.
Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade, it has continued to expand its capacity and develop new cruising opportunities for vacationers, now offering their customers a wider variety of packages at different lengths and price ranges. This has helped them to expand their market in the cruising areas such as the Caribbean, Europe and North America.
There are three main players in the cruise industry today:
“Over the recent years one of the defining characteristics of the cruise industry has been the consolidation of the major players. Today it is dominated by three major companies: Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group.” (Dowling, K. 2006.)
CARNIVAL CORPORATION is the largest global cruise company operating with more than 60 ships and 13 brands. Since 1972 the company has grown from one ship to a leading global tourism brand.
The second largest cruise group is ROYAL CARIBBEAN CRUISES, which include Celebrity Cruises, and is mainly focused on the North American market.
STAR CRUISES GROUP is the third largest company after Carnival Corporation and Royal Caribbean Cruises. It dominates the Asia-Pacific market.
With regards to brand awareness, reputation and successful branding may give a cruise liner significant market power. It is very important for the company to gain a good reputation in order to keep heir customers remaining loyal, and avoid having them switching to other competitors. The three market leaders are established and successful companies. (Dowling, K.2006.). The Cruise Lines International Association (CLIA, 1996), suggests that many cruise
Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade, it has continued to expand its capacity and develop new cruising opportunities for vacationers, now offering their customers a wider variety of packages at different lengths and price ranges. This has helped them to expand their market in the cruising areas such as the Caribbean, Europe and North America.
There are three main players in the cruise industry today:
“Over the recent years one of the defining characteristics of the cruise industry has been the consolidation of the major players. Today it is dominated by three major companies: Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group.” (Dowling, K. 2006.)
CARNIVAL CORPORATION is the largest global cruise company operating with more than 60 ships and 13 brands. Since 1972 the company has grown from one ship to a leading global tourism brand.
The second largest cruise group is ROYAL CARIBBEAN CRUISES, which include Celebrity Cruises, and is mainly focused on the North American market.
STAR CRUISES GROUP is the third largest company after Carnival Corporation and Royal Caribbean Cruises. It dominates the Asia-Pacific market.
With regards to brand awareness, reputation and successful branding may give a cruise liner significant market power. It is very important for the company to gain a good reputation in order to keep heir customers remaining loyal, and avoid having them switching to other competitors. The three market leaders are established and successful companies. (Dowling, K.2006.). The Cruise Lines International Association (CLIA, 1996), suggests that many cruise
Bibliography: * Caribbean.(anon).’Royal Caribbean Cruise History’. [online]. Available at: URL: http://www.ehow.com/about_5098157_royal-caribbean-cruises-history.html * Cartwright,R. & Baird,C .(1999). ‘The Development and Growth of the Cruise industry’. p72-103. * Disney. (anon). ‘Disney Cruise’. [online].Available at: URL: http://disneycruise.disney.go.com/ships-activities/. Accessed: 12/01/2011. * Dowling,K.(2006)’Cruise Ship Tourism’.Pg-417 * Dowling,R.K. and Vasudavan.T.(2000).’Cruising in the new millennium’.Tourism Recriation Research 25(3),p17-27 * Porter,M.E.(1985).’Competitive Advantage New York’: Free Press