Chokchai Farm Business Report
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Liam Doyle Business HL G11 Mr. Garry Thorpe Farm Chokchai Word count: 2800
Owning over three thousand cattle and owning over eight thousand acres of land, farm Chokchai is not only Thailand’s leading manufacturer of dairy products but Asia’s leading manufacturer. Selling products such as steak, milk, ice cream, yogurt, cheese, candies, toffee, bull sperm and juice, farm Chokchai wasn’t built in a day. Established in 1957 by a local Thai man named ‘Khun Chokchai Bulakul’ or ‘dr. Chokchai’. His inspiration and basically the reason he started this company was because of his dream to become a cowboy. Starting with only 100 acres of land the farm has grown significantly over the 55 years it has been open. One of the leading tourist attractions in Thailand farm Chokchai is located 2 hours out of Bangkok near Kao Yai it has become a very successful farm and company. Being a private limited company and making all of their own materials except the medicines they supply to the animals, farm Chokchai is open to the public for tours and holidays where you can stay at their camping sights.
Branding
The brand and company was originally called “Chokchai farm” as it is a more globally recognized name due to a lot places world wide saying farm after the proper noun. In Thailand they say the word farm before the proper noun and because of this the company changed its name to “farm Chokchai”. This is because the owner, Dr. Chokchai is Thai and wanted to keep the brand to look more local and so it seems to have heritage behind the name. When people look at the name they will know that it is Thai due to how the arrangements of words is. Also having the name like this makes a lot of Thai people feel
Liam Doyle Business HL G11 Mr. Garry Thorpe Farm Chokchai Word count: 2800
Owning over three thousand cattle and owning over eight thousand acres of land, farm Chokchai is not only Thailand’s leading manufacturer of dairy products but Asia’s leading manufacturer. Selling products such as steak, milk, ice cream, yogurt, cheese, candies, toffee, bull sperm and juice, farm Chokchai wasn’t built in a day. Established in 1957 by a local Thai man named ‘Khun Chokchai Bulakul’ or ‘dr. Chokchai’. His inspiration and basically the reason he started this company was because of his dream to become a cowboy. Starting with only 100 acres of land the farm has grown significantly over the 55 years it has been open. One of the leading tourist attractions in Thailand farm Chokchai is located 2 hours out of Bangkok near Kao Yai it has become a very successful farm and company. Being a private limited company and making all of their own materials except the medicines they supply to the animals, farm Chokchai is open to the public for tours and holidays where you can stay at their camping sights.
Branding
The brand and company was originally called “Chokchai farm” as it is a more globally recognized name due to a lot places world wide saying farm after the proper noun. In Thailand they say the word farm before the proper noun and because of this the company changed its name to “farm Chokchai”. This is because the owner, Dr. Chokchai is Thai and wanted to keep the brand to look more local and so it seems to have heritage behind the name. When people look at the name they will know that it is Thai due to how the arrangements of words is. Also having the name like this makes a lot of Thai people feel