This year, Haier, the world’s leading home appliance solution provider, has begun to fully implement its network strategy.
On June 1, 2013, the Haier Group officially launched the “Power of Words” Global SLOGAN Contest. Haier is calling on global consumers to show their creativity, and come up with a slogan for the Haier brand.
The contest will last for 1 month throughout four key regions (China, Asia Pacific, the Americas, and the Europe/Middle East/Africa), spanning over 20 countries.
Haier believes corporate slogan is the heart of external communications. It is the most direct expression of a corporate brand image, and it should showcase the spirit of corporate values. By building a global, network-wide, 24 hour platform for the Slogan Contest, Haier aims to optimize the use of the internet platform to create a borderless, zero distance environment to engage and better understand its customers.
Each region (China, Asia-Pacific, Europe/Middle East/Africa, and the Americas) will select one regional Slogan Ambassador based on the number of “Likes” they receive for their slogans. The four lucky winners will enjoy an all-expense paid trip to enchanting Qingdao, China this summer and will attend an upcoming Haier international forum.
While in Qingdao, the four Ambassadors will share their experiences via online platforms in an attempt to garner the most “Likes” from netizens all over the world. The grand prize winner will be crowned the Haier Slogan Global Ambassador and receive a set of Haier home appliances including a refrigerator, washing machine, and an air conditioner. 7）
Since the establishment of the Haier Group nearly 30 years ago, Haier has prided itself on being customer centric. It is user recognition that has allowed Haier to develop into the largest global appliance brand, which according to a survey by Euromonitor has an overall market share of 8.6% and has ranked No.1