Chipotle's Argument Essay

Topics: Fast food, Nutrition, Food Pages: 8 (1824 words) Published: August 3, 2015


In today’s American Society, people yearn for quick and healthful meals. According to food research firm Technomic, 47 percent of Americans say they want healthier fast food options, but only about 23 percent actually order them (Sniegowski). An individual often subconsciously orders foods that look enticing in pictures or from companies that declare false information about the food in the advertisements; this enables fast food chains to operate profitably. A good fast food restaurant chain should have clean, simple and quality food with prices that can be affordable on the daily. Usually fast food Mexican restaurants are cheap and seem enticing but the food doesn’t meet the standards of nutritious and qualitative meals. In contrast Chipotle is a Mexican-style fast food restaurant that specializes in using meat that is obligated to satisfy the strict protocol for the treatment of animals. The company has a trademark called “Food with Integrity” that it uses to validate all of its meat...

The company does outstanding advertisement bringing in people joining together on their revolutionary journey to eating healthier by following strict protocols. It uses diverse advertisements to promote the ethical treatment of animals before they are slaughtered for us to consume. Chipotle requires valuing the finest ingredients possible. Caring much more about its customer’s well-being than most other fast-food chains today. Although Chipotles prices are on the high side individuals are getting what they paid for unlike other fast-food chains which are using artificial meats and packaged produce. They serve fresh produce and real meat which you can instantly taste in the first bite you take in any item on the menu. From their amazing customer service to going to huge lengths to providing the best for their customers Chipotle serves fresh, tasty, and quality food for all of America to...
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