Chipotle Swot Analysis

Chipotle’s mission is to change the way people look at the fast food. They use fresh and high-quality raw ingredients and classic cooking methods. Chipotle’s restaurants have also friendly environment and the workers who are happy to talk with their customers while serving them. All of this is done very quickly similar to the fast food. However, the experience is completely different compared to “fast-food experience”. They serve high-quality food that is made very carefully but an order is ready in seconds and despite this, they still charge reasonable prices from their customers. In addition, for people who doesn’t want to stand in line, Chipotle accepts online orders through the phone application and they also provide catering, except Chipotle