Preview

Chipotle Swot Analysis

Satisfactory Essays
Open Document
Open Document
205 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chipotle Swot Analysis
Chipotle’s mission is to change the way people look at the fast food. They use fresh and high-quality raw ingredients and classic cooking methods. Chipotle’s restaurants have also friendly environment and the workers who are happy to talk with their customers while serving them. All of this is done very quickly similar to the fast food. However, the experience is completely different compared to “fast-food experience”. They serve high-quality food that is made very carefully but an order is ready in seconds and despite this, they still charge reasonable prices from their customers. In addition, for people who doesn’t want to stand in line, Chipotle accepts online orders through the phone application and they also provide catering, except Chipotle

You May Also Find These Documents Helpful

  • Powerful Essays

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…

    • 1654 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Chipotle Case Study

    • 427 Words
    • 2 Pages

    Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same goals and objectives which can lead to better management.…

    • 427 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    I do not believe other retailers should close on Sundays just because Chick- Fil-A is doing so. Every business has its ways to conduct operations. I think they should develop a culture that is unique to them; something that represent company’s core values. Just because it worked for Chick-Fil-A does not guarantee it will work for others.…

    • 57 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Chipotle Report

    • 3473 Words
    • 13 Pages

    Inspired by authentic ingredients and the economic model of one local taqueria store in San-Francisco, Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened, Steve added the second and third Chipotle locations. In 1996, Chipotle Denver area restaurant opened. Following the extraordinary successes, Chipotle was able to invite more outside investors to expand the scale of production to give way for the Chipotle’s openings outside of Colorado: Minneapolis, MN, Columbus and OH. After Steve visited some individual local farms, he found out pigs were raised in air-opening area as opposed to the way majority of pigs were raised. So he decided to dg pork and chicken naturally.…

    • 3473 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Swot Analysis Chipotle

    • 1485 Words
    • 6 Pages

    In recent months, Chipotle expanded into the Memphis area in the Poplar/I-240 area in a new shopping center near Target and Best Buy, surrounded by a variety of other restaurants and businesses. Chipotle, Qdoba, and Moe’s all strive for market presence by positioning themselves in areas convenient to shopping centers, in strip malls, and near business centers. They are equal in the “Employment Practices” category as all strive to promote from within and offer strict training and development programs focusing on expanded knowledge through certification processes. The differences that stand out, allowing Chipotle to excel strategically are in Customer Service, Menu Selection, and Quality. Chipotle prides itself on having a genuine concern for the patron by hiring individuals from all walks of life and ethnicities. Whatever language a customer speaks, or ethnic background they are from, there is probably a Chipotle team member who can connect with them to walk them through the dining experience. Qdoba Mexican Grill and Moe’s Southwestern Grill have attempted to connect through customer service and experience but are not making as strong of a head wave as is Chipotle. There is truly a unique dining experience to talk about at Chipotle that draws patrons back for more. The menu selection at Chipotle consists of the…

    • 1485 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    However, with the tendency of rising of food cost, it is a challenge for Chipotle to remain the price while they keep serving such quality food. In addition, because of economy recession, quick service and fast casual restaurants are favoured over full service restaurants lower check prices, while nowadays majority of customers prefer to curtail or maintain their spending on eating. Meanwhile, Taco Bell, a formidable competitor of CMG is pressing and pushing Chipotle by aggressive and large-scale advertising. Therefore, how to survive in this competitive market without giving up on serving their sustainably raised food, without giving up on their honored commitment “food with integrity” becomes Chipotle’ current emergent issue that they have to confront.…

    • 1183 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for…

    • 669 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Chipotle Observation

    • 318 Words
    • 2 Pages

    It has come to my attention that there has been a decrease in productivity in the overall staff. At Chipotle, we must pride ourselves in being the fastest and most effective company around. In an effort to increase productivity and maintain 100% customer satisfaction, I suggest that all employees that were hired before April 10th, 2016, should undergo mandatory Productivity and Efficiency Reform Training.…

    • 318 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Chipotle Research Paper

    • 250 Words
    • 1 Page

    Did you know too much sugar contained in diets such as; chips, sandwiches, burgers, pizza and soft drinks, can make your hair fall off? Most fast foods are sources of many health problems, such as overweight, heart diseases and Peptic Ulcers. However, there are some nutritious types of these foods including; grilled chicken nuggets, salads, fruit cups and milk because they contain a low level of calories. Several restaurants have learnt the importance of healthy eating, and are offering wholesome menus.…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Chipotle Analysis

    • 361 Words
    • 2 Pages

    This is crucial for a high quality presentation, because it helps support your main ideas and helps give credibility to your argument. In addition, data and graphs make it easier for your audience to interpret your ideas. This was also one of my negatives from the first board evaluation on the external analysis summary; therefore, it will be interesting to see going forward if you will change and add more data/numbers in your final presentation. An idea/theory that needs to also be discussed more is the lack of international expansion of Chipotle. This was briefly discussed in the presentation and could be a very good strategy that Chipotle needs to take in the future. In addition, since Chipotle only has 20 international locations it seems that there is more market or geographical challenges that Chipotle faces and can’t figure out how to…

    • 361 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Innovative value adding attributes often come from operations execution and not just from the actual product. Chipotle has become a leader in the fast food industry with the creation of an enhanced fast food experience. Chipotle’s edgy and modern design enhances customer experience while integrating elements of the tradition restaurant with a fast food service.…

    • 55 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Essay On Chipotle

    • 420 Words
    • 2 Pages

    Chipotle is a fast casual restaurant that was founded by Steve Ellis in 1993.Chipotole serve customized burritos and salads to its customers. Chipotle is now growing at rapidly pace globally, where is has 1,500 location and 37,310 employees. Chipotle main competitors are place like Qdoba, Taco bell, and many more places. Also, Chipotle is very competitor in the market, it make adjustment to the competition like not charge for extra guac because Qboda doesn’t. They are a major competitor in the food industry and they have face many problems will developed a strategy to get through it.…

    • 420 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Orlando, great examples! Chipotle has certainly made a name for themselves for their uniqueness and organic menu. They have clearly differentiated themselves from other competitors. In addition, your examples of point-of-parity make perfect sense because it’s the same product made by different competitors. However, does points-of-difference and points-of-parity of a company depend on the perception of the individual…

    • 59 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Chipotle and Subway both have self serve stations. This is a suitable device to have because it helps with portion control according to the customers liking. This can be great for people who have diets that limit certain ingredients. For example, people who take place the Atkins diet they cannot eat a lot of carbs so they can control what goes in their meal. Also, in both restaurants you can choose what type of bread you would like. You can additionally add or remove vegetables to your enjoying. Chipotle and Subway also both promote the idea of healthy eating. On commercials and advertisements Chipotle uses the phrase “food with integrity.” Subway uses spokesman Jared Fogle to share his story on how he lost weight by eating Subway. These are great ways to get people into eating right, because people want to see results, and fast! Another similarity Chipotle and Subway have is the basic price of a meal. The price for a meal in both places will run around $8.00 to $10.00 dollars, depending on what you get. This is a little above what you would spend at another place, but healthy eating is always more expensive.…

    • 973 Words
    • 4 Pages
    Good Essays