Chipotle Mexican Grill Research Paper

In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for
Chipotle is an efficient and reliable choice. Workers handle their customers in an assembly line, each order being cared by at least four well trained workers who get you in and out the door as soon as you arrive. Meals are always cooked fresh just a few feet away so you know what is being made into your meal every time. The food is arranged in convenient to go plates that can carry the large quantities of piping hot portions that are piled on into every bowl or burrito. Great food at an affordable price is the best part of their service. Meals generally don’t go over ten dollars which is great for someone who wants to enjoy the luxury of great food but at a bargain price. Chipotle proves every time that good service is not a past time but is still a respected craft in every sense.
In comparison to their fast food competitors Chipotle is tearing down walls and beating competition. The risk of serving raw organic food is serving them well against the competition. Luring customers in with the promise of fast affordable fresh menu options is grasping consumers by the truck load. Bustling service, simplistic menu, and contemporary designs is putting this company at the top.