Chipotle Mexican Grill Case Analysis

Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors, even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli, and salmonella. As a consequence, the company is under investigation. Also their sales and stocks have decline because of the outbreaks that occurred.

Chipotle’s sales have declined more than 30 percent because of the E. coli outbreaks that were spread throughout nine states. Its stock price had also declined hundreds of dollars in December. As a result of multiple
Prosecutors are gathering evidence to present to a grand jury, which will decide whether to make an indictment.

In August 2015, Simi Valley restaurants were temporary closed when roughly 100 customers and several employees reported sick from norovirus. Before long, there was a case with salmonella spread through tomatoes that got several of customers sick in Minnesota.

In early December there was another norovirus incident at a restaurant in Brighton, Massachusetts. There was roughly about 141 Boston college students that reported sick after eating at a Chipotle restaurant. That followed by 53 of E.coli cases throughout nine states spread in the month of October and November. Therefore, Chipotle voluntarily close 43 restaurants that are located in Washington and Oregon. They are close temporarily and will be open again depending on the progress of the investigation. As the outbreaks occurred, the US Food and Drug Administration (FDA) collaborated with other federal agencies and health officials in investigating the outbreaks to gather information with people who got sick to see what could possibly prevented the illness. They will also supervise closely to determine if all restaurants are safe and can be