Preview

Chipotle Mexican Grill

Good Essays
Open Document
Open Document
441 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Chipotle Mexican Grill
When I was choosing a company I had to figure out what I loved most. So I decided to choose my favorite restaurant. The company I chose was Chipotle Mexican Grill, Inc (CMG). I know that this is crazy because its fast food, but I work less than 1 mile from one and I eat there at least 2-3 times a week. So as much money as I have invested in with just lunch a week. I was dying to find out their financial information and this assignment gave me my opportunity.
Chipotle Mexican Grill, aims to do a few things but do them exceptionally well. When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients, classic cooking methods and distinctive interior design--features that are more frequently found in the world of fine dining. When we opened, there wasn't an industry category to describe what we were doing. Some 16 years and more than 900 restaurants later, we compete in a category of dining now called "fast-casual," the fastest growing segment of the restaurant industry, where customers expect food quality that's more in line with full-service restaurants, coupled with the speed and convenience of fast food.
In 2010 CMG current assets were $224 million and in 2011 were $401 million, which has gone down to $322 million in 2012. Now with looking into current liabilities when looking at 2012 they go from $157 million to $186. Another area of strengths for CMG is cash flows, ending in 2011 with $411 million cash on the balance sheets and no debit. Net operating cash flow has slightly increased to $126.03 million or 4.82% when compared to the same quarter last year. The firm also exceeded the industry average cash flow growth rate of -9.85%.
CMG's debt-to-equity ratio is very low at 0.00 and is currently below that of the industry average, implying that there has been very successful management of debt levels. Along with

You May Also Find These Documents Helpful

  • Powerful Essays

    Chipotle

    • 11002 Words
    • 45 Pages

    The fast-casual restaurant industry was the pioneered by Steven Ellis, the CEO of Chipotle Mexican Grill. Now considered the leader in the fast casual industry, Chipotle Mexican Grill (CMG), first opened their doors in the spring of 1993 in heart of Denver, Colorado. Immediately Chipotle’s was a hit with the younger college crowd, and through word of mouth, CMG quickly became a staple for many residents near the college where the first restaurant opened. Since then, Chipotle has opened up 1230 stores in 46 states, including stores in Canada and recently London. Chipotle was built around the idea of simplicity, keep the menu simple and serve high quality, farm fresh, free range ingredients. “Food with Integrity” has been the corporate credo ever since.…

    • 11002 Words
    • 45 Pages
    Powerful Essays
  • Good Essays

    Chipotle Mexican Grill

    • 509 Words
    • 3 Pages

    Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1,000 restaurants. The company offers fast-casual, fresh Mexican food restaurants in the United States, UK, and Canada. In 2010 it had revenues of $1.74 billion.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Chipotle

    • 18208 Words
    • 73 Pages

    Adding Multimedia Chipotle Plans Major Solar Power Initiative. (2009). Bloomberg.com. Retrieved on November 6, 2011 from http://www.bloomberg.com/apps/news?pid=conewsstory&tkr=CMG%2FB:US&sid=aBDYgZAMPGlw…

    • 18208 Words
    • 73 Pages
    Powerful Essays
  • Good Essays

    Chipotle vs Panera

    • 1784 Words
    • 8 Pages

    Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread.…

    • 1784 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:…

    • 706 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The strategy implemented by Chipotle is one that promotes their increasingly green “from Earth to table” supply chain. Chipotle serves “food with integrity” that is comprised of naturally raised beef, chicken, pork and organic vegetables. Their philosophy helps set them apart from competitors by creating a unique taste that is difficult to imitate. Another key part of Chipotle’s strategy is employee satisfaction. They believe that employee satisfaction will also lead to customer satisfaction. Chipotle emphasizes the importance of creating a unique customer experience to develop loyal customers and build their brand image.…

    • 573 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Its 2012 current ratio and quick ratio are 1.93 and 0.75 respectively. Its 2013 current ratio and quick ratio are 1.75 and 0.69 respectively. This suggests the company is still healthy in terms of carrying cash and cash equivalents, even though its current liabilities have increased in 2013.…

    • 1251 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 1653 Words
    • 7 Pages

    What Steven Ells began with a small taqueria in Denver, Colorado in 1993, one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006, Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18, 2012 when Ells finished receiving the company’s third quarter results. While data indicated an overall satisfactory outcome, it was the competition from Yum Brands’ Taco Bell and their recent launch of the Cantina Bell menu that would result in what seemed to be the onset of a major problem.…

    • 1653 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…

    • 1654 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Chipotle has done a great job staying competitive, however three issues should be noted. First thing to note is that both Moe’s Southwest grill and Qdoba Mexican Grill are very similar to Chipotle. They are all competing in similar spots in the competitive strategy spectrum. Some of the first mover advantages Chipotle has are wearing off. Chipotle has to decide between whether or not they want to stay strong in their specific market and take an offensive or defensive strategy against it’s competitors or try to diversify the…

    • 1387 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Chipotle Financial Analysis

    • 7240 Words
    • 29 Pages

    The company selected for our financial analysis project is Chipotle Mexican Grill. Chipotle (for short) is a company that is a major player in the fast food and restaurant industry. The name “chipotle” is derived from the Mexican Spanish name for a smoked, dried Jalapeno pepper. The restaurant sells large burritos and bowls in an assembly line production system where all the condiments are arranged and all the customer has to do is request what they want their burrito to consist of. This in turn lends itself to an air of individuality (creating multiple combinations and choices for the clientele). The Corporation trades under the ticker symbol CMG on the New York Stock Exchange. The most recent Fiscal Year End was December 31st 2011 and traditionally the end of the fiscal year/end of the fourth quarter is when Chipotle earns the greatest amount of revenue. The Company is headquartered in Denver, Colorado and was incorporated in Delaware in 1993. Chipotle’s major competitors include Cheese Cake Factory, Baja Sol, Boston Market and Qdoba to name a few.…

    • 7240 Words
    • 29 Pages
    Powerful Essays
  • Satisfactory Essays

    The history of Chipotle plays a huge part in the fast-casual industry. Its Founder Steve Ells originally worked at the Stars restaurant in San Francisco. He left his job to pursue his dream of opening a fine-dining restaurant but didn’t have the funds to do so. He opened the first Chipotle in 1993 in order to help him fund his dream restaurant. Before he knew it Chipotle took off and became a leader in the fast-casual industry. He started with an $85,000 loan from his father and by 2001 McDonald’s was Chipotle’s largest investor. In 2006 Chipotle went public and McDonalds and Chipotle went their separate ways. Without McDonalds Chipotle might not be where it is today. Its early investment gave Chipotle the capital it needed to grow and with…

    • 195 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    As a pioneer in fast-casual Mexican food, Chipotle has played an important role in developing this category. Currently, Chipotle’s direct competitors include Taco Bell, Qdoba Mexican Grill, Moe's Southwest Grill, so on. Their competition also includes a variety of locally owned and franchised restaurants. Many of Chipotle’s competitors have more financial resources, greater name recognition, or are better established in the markets in which their restaurants are located.…

    • 356 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 3043 Words
    • 13 Pages

    (1) Sales, Sales Growth (Hint: Use Revenue Line) Sales Amount in USD; Growth in percentage. | 2008 | 2009 | 2010 | 2011 | 2012 | SALES | 1,331,968,000 | 1,518,417,000 | 1,835,922,000 | 2,269,548,000 | 2,731,224,000 | SALES GROWTH | ------ | 13.99 | 20.91 |…

    • 3043 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Chipotle Mexican Grill

    • 3854 Words
    • 16 Pages

    1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so, what should be the focus of the ads? Celebrity endorsements, the humane treatment of animals in its beef, etc…?…

    • 3854 Words
    • 16 Pages
    Powerful Essays