Chip Wilson Essay

What are the main issues in the case? Who caused them?
1) Public image problems.
2) Public relations such as employee and customer issues.
3) Product quality and sourcing problems.
From my understanding, “Chip” Wilson who caused whole these issues and problems. 2-What would you recommend Lululemon to do next?
1) Image damage control:
Producing a lot of the items in low cost countries like China to obtain high operating profit due to low costs.
2) Narrow focus:
Expanding the items into the children and men customer as well as into fitness activities instead of just running and yoga.
3) Brand recognition and limited Geographic market:
Market chosen for expansion should be carefully selected to ensure the brand maintains because the