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Chinese Tourists' Travel Motivations - and Their Resultant Preferred Travel Activities

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Chinese Tourists' Travel Motivations - and Their Resultant Preferred Travel Activities
Chinese Tourists’ Travel motivations
And their resultant preferred travel activities.
An analysis of past studies of Chinese outbound tourist from the past six years sets up a framework of Chinese outbound tourist motivations and their resultant activities.

Sanne Leuenhagen Petersen Cand.negot. International Tourism and Leisure Management, SDU Esbjerg 12-11-2009

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Abstract ................................................................................................................................................ 1 Chinese outbound tourism – the golden egg! ..................................................................................... 2 Objective .............................................................................................................................................. 2 The research undertaken ..................................................................................................................... 3 China .................................................................................................................................................... 4 The Chinese Outbound Travel Market ................................................................................................. 4 Characteristics of Chinese outbound tourists.................................................................................. 6 Chinese Tourists in Denmark ............................................................................................................... 6 Motivations, preferences, destination attributes and Chinese tourists.............................................. 7 Motivations for travelling ................................................................................................................ 7 Chinese travel motivations .......................................................................................................... 8 Destination attributes and travel activity preferences
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