Chinese supply chain

Topics: BMW, Strategic management, BMW Motorrad Pages: 32 (5371 words) Published: October 20, 2014
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NAME OF STUDENT
Nguyễn Vĩnh Trà
REGISTRATION NO.
1013105035
UNIT TITLE
Unit 7: Business Strategy
ASSIGNMENT TITLE
Strategy Formation and Planning
ASSIGNMENT NO
1 of 2
NAME OF ASSESSOR
Ha Son Tung
SUBMISSION DEADLINE
16:00, 22 November 2010

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ _________________________

Signature Date

---------------------------------------------------------------------------------------------------------------- FOR OFFICIAL USE

ASSIGNMENT GRADE

Common Skills Grade

A
B
C
D
E
F
G

Unit outcomes
Outcome
Evidence for the criteria
Feedback
Assessor’s decision
Internal Verification

Analyse how the business environment is considered in strategy formulation.

(1)

Define the context of business strategy

a

Explain the significance of stakeholder analysis

b

Conduct an environmental and organizational audit of a given organization

c

Apply strategic positioning techniques to the analysis of a given organization

d

Understand the process of strategic planning.

(2)
Demonstrate ability to think strategically

a

Prepare a strategic plan for a given organisation based on previous analysis

b

Merit grades awarded
M1

M2

M3

Distinction grades awarded
D1

D2

D3

Assignment
( ) Well-structured
Reference is done properly / should be done (if any)

Overall, you’ve

Areas for improvement:

ASSESSOR SIGNATURE DATE / /

NAME:
(Oral feedback was also provided)
STUDENT SIGNATURE DATE / /

NAME :

FOR INTERNAL USE ONLY DATE / /

VERIFIED YES NO

VERIFIED BY :
NAME :

COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X)

NATIONAL ECONOMICS UNIVERSITY1
BTEC HND IN BUSINESS AND MANAGEMENT1
Evidence for the criteria2
E. APPLYING NUMERACY3
B. WORKING WITH & RELATING TO OTHERS 3
F. APPLYING TECHNOLOGY3
C. COMMUNICATING3
G. APPLYING DESIGN AND CREATIVITY3
A.Introduction6
I.BMW Group and its context of business strategy6
1.Introduction about BMW Group6
2.Vision and mission of BMW 7
II.Stakeholder analysis 8
1.Internal stakeholders11
2.External stakeholders12
3.Connected stakeholders12
B.Contents13
I.External environment and organizational audit of the company 13 1.External environment audit13
2.Organizational audit19
II.SWOT analysis23
III.Strategic positioning 24
IV.The current external environment in Vietnam26
V.Strategic planning for BMW in Vietnam29
C.Conclusion31
D.Reference31

A. Introduction
I. BMW Group and its context of business strategy
1. Introduction about BMW Group
BMW stands for Bayerische Motoren Werke which is the most important automobiles producer in Germany. On the March 22nd, 1929 BMW produced the first car. From that day, lasting long together with the history, BMW is currently one of the most powerful companies in the car industry. To see how powerful the company has become, we should look at the annual sales report below:

BMW is producing many kind of production including cars, motorbike, sporting car, racing...
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