Chinese Mice Analysis
INTRODUCTION
With its booming economy and ever-growing market, China is expected to become the most popular MICE destination worldwide in the future. China possesses the attractive combination of rich cultural heritage, breathtaking landscapes, and one of the world's fastest growing economies. Most renown international hotel chains have set up facilities in the major MICE destinations Beijing, Shanghai, and Guangzhou, as well as in less-known locations, such as Xi'an, Guilin, and even the tropical island Hainan in the south of China. The country has the additional advantage of world-class service at relatively inexpensive rates. As the host of big international events like the Beijing Olympics Games 2008 and the Shanghai World Expo 2010, China is home to a wealth of new opportunities.
BACKGROUND
1. Geographic Location
China is located in eastern Asia. Today it occupies approximately 9.6 million square kilometers (3.7 million square miles), or nearly one quarter of Asia's land, making it almost as large as the whole of Europe.
Economy Conditions
China has the world's fourth largest economy and second largest purchasing power parity. GDP has risen from RMB362.4 billion in 1978, at the start of the market-based reform period, to RMB24,661.9 billion in 2007 (both figures at current prices). China's per capita GDP, though reaching the record high of 1,000 US dollars last year, still ranks around the 100th place in the world till 2007. However, it is predicted that China will quadruple its 2000 GDP to 4 trillion US dollars, with a per capita GDP of 3,000 dollars by the year 2020.
Source: Chinability (2005)
China also plays a major role in international trade. The country is the world's largest consumer of steel and concrete, using, respectively, a third and over a half of the world's supply of each. It is also the world's second largest importer of petroleum. Counting all products, China is the third largest importer and the second largest exporter
With its booming economy and ever-growing market, China is expected to become the most popular MICE destination worldwide in the future. China possesses the attractive combination of rich cultural heritage, breathtaking landscapes, and one of the world's fastest growing economies. Most renown international hotel chains have set up facilities in the major MICE destinations Beijing, Shanghai, and Guangzhou, as well as in less-known locations, such as Xi'an, Guilin, and even the tropical island Hainan in the south of China. The country has the additional advantage of world-class service at relatively inexpensive rates. As the host of big international events like the Beijing Olympics Games 2008 and the Shanghai World Expo 2010, China is home to a wealth of new opportunities.
BACKGROUND
1. Geographic Location
China is located in eastern Asia. Today it occupies approximately 9.6 million square kilometers (3.7 million square miles), or nearly one quarter of Asia's land, making it almost as large as the whole of Europe.
Economy Conditions
China has the world's fourth largest economy and second largest purchasing power parity. GDP has risen from RMB362.4 billion in 1978, at the start of the market-based reform period, to RMB24,661.9 billion in 2007 (both figures at current prices). China's per capita GDP, though reaching the record high of 1,000 US dollars last year, still ranks around the 100th place in the world till 2007. However, it is predicted that China will quadruple its 2000 GDP to 4 trillion US dollars, with a per capita GDP of 3,000 dollars by the year 2020.
Source: Chinability (2005)
China also plays a major role in international trade. The country is the world's largest consumer of steel and concrete, using, respectively, a third and over a half of the world's supply of each. It is also the world's second largest importer of petroleum. Counting all products, China is the third largest importer and the second largest exporter