Chinese Champagne Market

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Chinese Champagne Market
Introduction
Since China joined the WTO, Chinese government has lowered tariffs for thousands of imported products, and tariff rate of imported wine reduced from 10% to 30% on average. As a result of import tariffs and foreign wine merchants have become more and more important to the Chinese market, total import and export of Chinese wine industry increased steadily.
Vinexpo, according to a survey to 2010, the ranking of Global wine consumption growth is: China (+ 35.91%), Russia (+ 29.97%) and United States (+ 18.69%). Liquor consumption markets around the world are growing fast, estimated growth of 6%. This report will focus on Chinese champagne market.
Analysis
Champagne is a sparkling wine produced from grapes grown in the Champagne region of France following rules that demand secondary fermentation of the wine in the bottle to create carbonation.
In recent years, the domestic champagne market is developing rapidly, and it is an opportunity for foreign manufacturers. According to French champagne industry association (CIVC), in 2010, champagne exports to China increased by 90%, reaching 1.1 million bottles; in 2011, exports to China rose to 1.3 million bottles of champagne.
In 2010, the French champagne exports began to grow again; an increase of 19.5%, to 134,512,601 bottles. Chinese imports exceeded one million bottles for the first time, growth of 89.9%. Champagne experienced the double-digit growth in major markets. The top four countries are England (growth of 16.3%), the United States (34.9%), Germany (21.6%) and Belgium (7.8%). In the top 10 countries, only the Netherlands fell by 9.5%. However, in 2012, only Japan (13.89%) and China (51.89%) still maintained a growth trend. It means that the champagne market grows in a fluctuating way.

In China, the fact that the base of domestic champagne market is still small cannot be ignored. Data shows that in 2012 the turnover of the domestic wine market is 90 billion Yuan,

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