Preview

China Toys and Games Market to Reach Usd 70,302 Million by 2017: Ken Research

Satisfactory Essays
Open Document
Open Document
659 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
China Toys and Games Market to Reach Usd 70,302 Million by 2017: Ken Research
China Toys and Games Market to reach USD 70,302 million by 2017: Ken Research
Increasing popularity of mobile and social games to spur future growth New Delhi: 07/19/2013- The role of toys and games has transitioned from parenting to tools of child learning and development. Parents nowadays are pre occupied with their professional life and hence, the role of toys and games has become more important. Toys and games play a crucial part in child’s development and increasing their overall proficiency. This has helped in the growth of toys and games market in China. Large variety of toys and games are available in China toys and games market presently. Construction and building toys and massively multi player online role playing games are the most popular categories of toys and games in China. China is a gigantic market for toys and games. It is the largest toys manufacturer in the world with approximately 80% of the toys exports in the world being exported from China. The key growth drivers of this market are small size of families, significantly rising population and a growing affluence of the Chinese people. With the rising income levels and improvement in the quality of life, the demand for toys among the Chinese people have transformed. There is a shift from traditional, battery-operated toys, construction sets and decorative toys towards unique and innovative electronic toys, intelligent and educational toys as well as plush toys and decorative fabric toys. The market is driven by established retails and more consumers with high disposable income in the tier one markets as compared to the tier two and three markets. The overall toys and games market in China have will reach USD 70,302.9 million in 2017 registering a CAGR of 26.0% during 2013-2017. According to the research report, it is expected that traditional toys in China will undergo fundamental changes in the future. In future, toy designers will add modern elements to traditional toys in order to give them
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Khillwar Case
    • 884 Words
    • 4 Pages

    Khillwar Case

    Khillwar’s customer value proposition is to provide product innovation through game design, engine programming, tool development, and platform porting. Khillwar’s customers are students and employees under the age of thirty who enjoy easily accessible, mobile, unique and fun games. Khillwar will make its games accessible by designing interfaces that are intuitive, easy to download and written in Chinese. Khillwar’s games are designed to be played on a mobile device and the games are fun. Since Khillwar hasn’t previously sold in China the content of its games will be new to Chinese players who desire games that are not made of stereotypical content.…

    • 884 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Why to Invest in Mattel
    • 1820 Words
    • 8 Pages

    Why to Invest in Mattel

    Mattel is the world’s #1 toy maker with more than 30,000 employees and more than $4 billion in sales. A well-established core product portfolio has set Mattel’s established position in the toy market much higher than their competitors. Its products include Barbie, Fisher-Price toys, Hot Wheels and Matchbox Cars, American Girl dolls books, and licensed Disney and Sesame Street products are just a few that have helped them reach such great profits throughout the world. Although Mattel leads the industry, it recognizes the complexity of staying on top in a highly competitive and shifting business. While keeping their sales outlets current, toy companies must constantly seek to achieve the next big hit. In addition the rising pressure of big-box retailers, the Internet, and catalog sales have affected the direction of the industry in more ways than one.…

    • 1820 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Toys R Us Case Questions
    • 1039 Words
    • 5 Pages

    Toys R Us Case Questions

    In 2005, the U.S. retail toy industry was not looking too promising. Sales were down 4% in the industry from 2004 to 2005. Although there was growth in some subcategories, dollar sales in the industry declined for a third consecutive year. One threat to the industry was the new trend of younger…

    • 1039 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Summary: A Rhetorical Response To Roland Barthes Toys
    • 1101 Words
    • 5 Pages

    Summary: A Rhetorical Response To Roland Barthes Toys

    Children’s toys, from generation to generation have no doubt changed. I’ve seen the sock monkeys, rubber-band guns, and blinking baby dolls pulled from dusty boxes in the attic which at one point in the ancient past had been the favorite toys of my parents when they were kids. Somewhere stashed away in my own attic lays my Fisher-Price Music Box Record Player, my Barbies, and my brother’s G.I. Joes. Now, in a time when popular toys from my childhood are being auctioned off on eBay with price tags in the thousands, I’m saddened by the realization: my young children rarely play with toys at all. Despite the mountains of toys…

    • 1101 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    MGT5015 Term Paper
    • 6822 Words
    • 19 Pages

    MGT5015 Term Paper

    The video game industry is a billion dollar market that has revolutionized American culture. Since 1947 with the invention of the first electronic game called the Cathode-Ray Tube Amusement Device (Cohen, 2012), video games has become an American phenomenon and coupled with decades of technological innovations and a changing society, today, there are more than 100 million games making the video game industry approximately $67 billion a year (Gaudiosi, 2012). Once considered harmless fun, video games increased exponentially in popularity and became very much part of America pop culture.…

    • 6822 Words
    • 19 Pages
    Good Essays
    Read More
  • Good Essays

    Playstation 4 Marketing
    • 501 Words
    • 3 Pages

    Playstation 4 Marketing

    Therefore, consumers can acquire the games of latest features and most advanced technology instead of the traditional toys as per the choice of their children. Most of the leading manufacturing companies of games like Hasbro have collaborated with the video games companies to design the toys with advanced electronic mechanisms which could be assembled with the mobile applications.…

    • 501 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Sociology Study on Kids Toys
    • 1338 Words
    • 6 Pages

    Sociology Study on Kids Toys

    developed in modern times to adapt with the ever changing mega industries of child entertainment. From Hasbro board games, to Matell’s diverse Barbie doll collections, and all the way into the virtual interactive video games of Nintendo, society has been latched to the ideas, assumptions, and norms of what boys and girls should engage interest for entertainment as they grow.…

    • 1338 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Pop Culture Research Paper
    • 661 Words
    • 3 Pages

    Pop Culture Research Paper

    As each decade progressed, technological advances increased their presence in society. The 1950s and the 1960s did not include many electronic style. However with the 1970s came the introduction of more toys with electronic capabilities. For example, toys like the Speak & Spell and the Simon Electronic Game were developed in the late 70s. However with the 80s came less electronic toys and more dolls. The 1990s was when technological advancements truly hit the toy market. With the release of talking dolls and the first mobile gaming systems, children were now growing up around electronics. The 2000s followed with even more technological toys being manufactured. Home gaming systems were now common place in most houses. Along with this, portable music players such as the Ipod Touch were now introduced to the market. Technology has made a major impact on toys and games as each decade came. Toy companies always want to come out with…

    • 661 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Family Life In The 1950's
    • 1039 Words
    • 5 Pages

    Family Life In The 1950's

    Toys like G.I. Joe, Twister and Operation can still be found on toy shelves around the world. They emanated from the 1960s. Manufacturers adscititiously engendered electronic toys, this was an astronomically immense factor when it came to children’s toys. Again, the more immensely colossal the inventions, the less time for…

    • 1039 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Smart Union Toy Company
    • 1405 Words
    • 6 Pages

    Smart Union Toy Company

    • Rise in crude oil prices, since a significant portion costs were derived from plastic resins made from oil derivatives…

    • 1405 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    New Heritage Doll Company: Capital Budgeting
    • 3236 Words
    • 13 Pages

    New Heritage Doll Company: Capital Budgeting

    Revenues in the U.S. toy and game industry totaled $42 billion in 2008 and were projected to increase by 4.6% per year to $52.5 billion by 2013. The market was divided into two broad segments: video games (48%) and traditional toys and games (52%). The second segment was further divided into infant/preschool toys (14.5%), dolls (14.1%), outdoor & sports toys (12.3%), and other toys & games (59.1%) including arts and crafts, plush toys, action figures, vehicles, and youth electronics. The U.S. market for toys and games was dominated by large global enterprises that enjoyed economies of scale in design, production, and distribution. Revenues were highly seasonal; the largest selling season in the United States coincided with the winter holiday period.…

    • 3236 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Macro Economic Factors Affecting the Video Game Console
    • 1151 Words
    • 5 Pages

    Macro Economic Factors Affecting the Video Game Console

    MACROECONOMIC FACTORS INFLUENCING THE VIDEO GAME CONSOLE MARKET Demographic Factors: Age is the main demographic factor affecting the market for video game consoles although common misconceptions are that the market is mainly comprised of teenagers. Recent Studies shows that the largest market sector of video game console purchases are teenagers or young adults. ESA demographic data shows that America¶s average game player¶s age is 34 and the average age of game purchasers is 40 (see article x) Generational factors play a big role in the market sector of gamers who purchase more than one game console, buy the latest version and buy games into adulthood. In 2010 26% of gamers were over 50. There is a definite generational factor as many of the consumers were in their teens when the mass video gaming culture began and now are in their 40s or 50s and have retained their gamer status, therefore are also ready to adopt new products. Gender is another factor that should be noted. Female gamers are a large portion of the video console market although significantly less than their online gaming counterparts. ESA research predicts that 40% of video game players are females. Economic Factors: Household income ± studies have shown that video games in the toys and games market are able to gain a significant share of the market the larger the average household incomes are of a given market segment or particular region. For video games to comprise of 15% market share in toys and games of a given country, 60% of the population must earn incomes above US $15,000 (see figure x). Business cycle-The sale of consumer electronics andnovelty products are influencedby macroeconomic factors of a country. If there are recessionary or inflationary pressures, sales are likely to be affected sincechanges in consumers behaviour is determined by the perceived increase or decrease in the level of disposable income. This is, however, likely to have a short term impact and in the long run will…

    • 1151 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Lego case study analysis
    • 1354 Words
    • 4 Pages

    Lego case study analysis

    By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns every year. This was mostly due to factors out of the control of Lego and other toy companies because, firstly, a research suggested that the demand of children who were primary customers of these companies were changing rapidly to fashionable and electronic products. They had lesser attention span and looked for instant gratification, and were lesser inclined to play with toys involving physical activity. Also Lego found it difficult to be competitive when its manufacturing base was in European markets while toy companies were moving to Far East and Middle East where labor was comparatively cheaper.…

    • 1354 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Video Game Future
    • 3193 Words
    • 13 Pages

    Video Game Future

    Pearl Research is pleased to present our new, 170-page China report covering webgames, MMO, mobile, casual, social games and much more.The expanded mobile section covers top mobile operators, top apps, profitability of developers and other key metrics.…

    • 3193 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Breakdown the misconception of toys
    • 309 Words
    • 2 Pages

    Breakdown the misconception of toys

    Toy assimilates and act out secrets, wishes, and desires, it becomes an extremely important part of the owner, toy holds of a relation with owner and gives an extraordinary personal experience to the owner. Toy has built a memory palace in our heart. We can see this clearly in the attachment of people with their toys. As companions on the emotional voyage from childhood to adulthood, toys have for their owner an emotional value that is far greater than anything. This prove that toys hold a very important place in everyone childhood, therefore we should breakdown the misconceptions about toys, and let our inner child run wild again.…

    • 309 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics