China Southern Airline Competition Anaylsis
Tourism Management Essay
MSC Tourism management
Tourism organisations needs to respond effectively to the increasingly competitive business environment (China southern airline as sample)
Introduction
Transport is a key factor of tourism, providing the important connection between the tourist points of origin and destinations. Essentially, transports provide the services for development to the tourist destination. In contrast, the increasing demand of destination will bring the benefits to the transport industry. (Graham, Papatheodorou and Forsyth 2008) Hence, the relationship between transport and tourism seems to be interdependent and interactive. In addition, air transport as one kind of the transport tools, it has the significant place. The demand of the air transport is increasingly and has grown 6% from pass 40years (include domestic and international), in term of revenue of passenger kilometers. (O’ Connell, 2006), and air transport also an important industry contributing much to world economic development.(Hanlon, 2007) however, the air fare in airline industry have consistently decreased since the pass 30 years by 2.5% per annum.( O’ Connell,2006) This phenomenon is relate to the global airline industry competitive environment increasingly stiff and drastic and the new technology in recent years. This competition like many other industries will dramatically affected by the different kinds of factors such as the oil price, economy performance and environmental concerns.
Initially, this essay will use the Porter’s five-force model to illustrate the variety of completive factor in the current airline industry, and then China southern airline will be chosen as the significant tourism organizations simple which will combine Strengths and weakness analysis to show how to react effectively to the increasingly international and domestic airline completive lastly some recommendations will be represented in line with above discussion
China
MSC Tourism management
Tourism organisations needs to respond effectively to the increasingly competitive business environment (China southern airline as sample)
Introduction
Transport is a key factor of tourism, providing the important connection between the tourist points of origin and destinations. Essentially, transports provide the services for development to the tourist destination. In contrast, the increasing demand of destination will bring the benefits to the transport industry. (Graham, Papatheodorou and Forsyth 2008) Hence, the relationship between transport and tourism seems to be interdependent and interactive. In addition, air transport as one kind of the transport tools, it has the significant place. The demand of the air transport is increasingly and has grown 6% from pass 40years (include domestic and international), in term of revenue of passenger kilometers. (O’ Connell, 2006), and air transport also an important industry contributing much to world economic development.(Hanlon, 2007) however, the air fare in airline industry have consistently decreased since the pass 30 years by 2.5% per annum.( O’ Connell,2006) This phenomenon is relate to the global airline industry competitive environment increasingly stiff and drastic and the new technology in recent years. This competition like many other industries will dramatically affected by the different kinds of factors such as the oil price, economy performance and environmental concerns.
Initially, this essay will use the Porter’s five-force model to illustrate the variety of completive factor in the current airline industry, and then China southern airline will be chosen as the significant tourism organizations simple which will combine Strengths and weakness analysis to show how to react effectively to the increasingly international and domestic airline completive lastly some recommendations will be represented in line with above discussion
China