The Automotive industry is one of the biggest and most important industries in our today’s world. For many people today it is inconceivably to not own a car, since they are depending on it to get to work or several other places like holidays or relatives or even to just make the local shopping trip easier. Within the Automotive industry there are several interesting things to look at. Starting with the history of the industry all the way to looking at modern industries’ leading manufacturers changing the world we live in significantly.. Furthermore there are several interesting aspects regarding the actual product that is provided and how the industry is able to survive and grow effectively. Moreover the Automotive industry despite their enormous growth also had to take a few severe setbacks, which will all be covered in the following essay. These setbacks cause special problems to the industry, which will be carefully investigated. Additionally the paper will cover the size of the five biggest companies within the industry. The sales turnover, number of people employed as well as the capital invested will be demonstrated in this part of the essay. In the last sector the future of the automotive industry will be covered.…
This report is to investigate the impact of globalization on the automobile industry. Because, the automotive industry is a more comprehensive industry than others, it not only involves human resources, technology, raw material purchase, product sale but also would…
Automobile sector is one of the most competitive and technological driven sector of the world, taking an advantage edge on Innovation and technology the automobile companies such as Ford, Honda, BMW etc. have successfully implemented these changes into its product as well process and introduced differentiated product in the market.…
In this modern world automotive sector is a rapidly growing sector in various aspects. The automotive manufacturers are developing new products according to the latest trends. Meanwhile the competition in this field is also increasing to a great extent. To sustain in this day-by-day increasing competition, the automotive manufacturers all over the world are in a position to update their product according to the modern trend and to make products by reading the mindset of the customers to stay and develop in the market. Other than these two main aspects they are in a position to concentrate on their product quality, reduction in lead-time and they should be in a position to supply their products at a competitive price.…
In Europe, Audi recently focuses on the middle level of market. However, in China, it adapts a quite different strategy. It typically emphasizes governmental market, high-end market among businessmen and also pays attention to local production. As early as in 1988, Audi has established cooperation relationship and founded the first joint venture with the First Auto Works of China in 1991 (Audi AG, 2010). This 20 years’ experience of localization makes Audi well understands consumers’ preference in China. Since the First Auto Works was used to be an appointed manufacturer to provide cars for governmental use, the joint venture with this company offers Audi a unique advantage in entering the governmental market (Hua, 2010). Besides, Audi has also made great effort to make the design and pricing of its vehicles welcome among the target customers. In order to make localization radically, Audi firstly imported 4S (sale, spare part, service, and survey) concept to China and tries to make most (approximately 95%) of the car components manufactured locally in order to support the service in the 4S stores (Hua,…
China’s domestic car sales, growing at more than 10% annually, these growing sales were in the domestic market and did not improve China’s competitiveness in the global auto industry. The rise of China as a Automotive car producer has lead to better roads, new distribution channels, the deregulation of the auto market, and China’s WTO entry.…
General Motors China Group (GM China) is a fully owned venture by General Motors (GM). The roots of GM in China trace back to the year 1929, where it sets up its first dealership in Shanghai. GM China has eleven joint ventures in China, two wholly owned foreign enterprises and more than 35,000 employees. GM China and its joint venture partners offer the broadest lineup of vehicles and brands among car manufacturers in China, offering passenger vehicles and commercial cars under seven different brands. In 2011 it sold more than 2,5 million vehicles in China, is has been the sales leader among multinational car manufacturers for seven consecutive years.…
With the rapid growth of the private vehicles, more convenient and quality services are required. Consumption tends to be systemized. So it will be necessary to offer fast auto services in China.…
Penetrating the Chinese Market: A Feasibility Study of Market Conditions in China as regards the Decision of McLaren Motors to set-up a manufacturing plant in China…
We also address a special thank to the respondents of the companies that accepted to…
China’s automotive door panel market volume stems from new vehicles and aftermarket. In 2013, the Chinese market capacity of automotive door panel increased by 15.3% year on year to 88.1 million pieces. During 2014-2017, the furthe rise in both China's automobile output and ownership will enable the Chinese market volume of automotive door panel to grow at a rate of at least 9%.…
China's demand for flat glass has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2003, 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled.…
While in the past they needed to identify their consumer base, localize their brand to meet the Chinese consumers’ needs and build their production and service network, they now had to maintain all these, but also deal with legislation limiting the number of new cars, as a means to deal traffic congestion; legislative proposals to raise tax on cars with large engines – from the 660 Yuan maximum tax to 3600-5400 Yuan per year, to reduce greenhouse emissions; increased competition from local brands that are gaining fast the know-how and expertise needed and are steering themselves into the luxury car market as they build their brands; international competitors biting into their market share; the development, production and perfection of more fuel efficient engines, due to rising gas prices; etc.…
The automotive market comprehends the design, the development, the manufacturing and the distribution of the vehicles. This market includes all kind of vehicles with motor, but only the ones of combustion engines. This is one of the markets that make the world economy grow, in fact the automotive market is the world’s most important economic sector by revenue.…
On the 28th of March 2010, and after a year long drawn out negotiation process, the Chinese car group Geely bought luxury car brand, Volvo. The Volvo car brand had been bought over by Ford Motor Company in 1999 for $6.45 billion. After the profits targets were not being met by Volvo, Ford decided to sell the Volvo cars brand. The transaction between Ford and Geely cost $1.8 billion holding 100% in the shares and inclusive of all assets. (Zheng & Shi 2013) This overseas transaction was the largest acquisition recorded for a Chinese company. Geely made the step into merging with and into a luxury brand. This became not only a major part in Chinese business, it also became a new part of history for the Chinese automotive industry overall.…