China

Google to abandon the Chinese market Introduction As we all known that Google out of China to become a hot topic recently. “On March 23, Google announced on the office blog that Google and more than twenty other U.S. companies had been the victims of a sophisticated cyber attack originating from China, and that during our investigation into these attacks we had uncovered evidence to suggest that the Gmail accounts of dozens of human rights activists connected with China were being routinely accessed by third parties, most likely via phishing scams or malware placed on their computers. We also made clear that these attacks and the surveillance they uncovered—combined with attempts over the last year to further limit free speech on the web in China including the persistent blocking of websites such as Facebook, Twitter, YouTube, Google Docs and Blogger—had led us to conclude that we could no longer continue censoring our results on Google.cn. Users visiting Google.cn are now being redirected to Google.com.hk.” Along with the announcement, Google has given up the Chinese market. From the perspective of market strategy, I do not know whether Google is right out of China, but for a global market companies to give up the world's potential largest market. Most of the insiders have pointed out that the West are powerful Internet companies in China, the root cause of failure is the lack of Chinese culture, Internet users demand, changes in the market understanding. We analyze Google event from the perspective of market strategy, as follows: PEST We go entry more complete discussion using "PEST" analysis (macro point of view). Politics Chinese market background; China is a large developing country. China is gradually opening up and reforming policy implementation. Therefore, the China government restrictions scopes of business opening, including internet. At the same time, China is a socialist country. And it is different political