Chilean Copper Mine Collapse

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Chilean Copper Mine Collapse
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BCOM 275
University of Phoenix
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Knowledge of your audience is the most important part of communication. When you know the correct form of communication to use and what data to include, it will guarantee that the receivers will be able to process the message being provided. Knowledge of your audience will make the delivery of the message being sent is done properly. When a catastrophe occurs, knowledge of your audience is essential. Different forms of communication must be used along with the data that is provided to different audiences. For example: In the event of an accident, you might give the press the basic information of what had occurred but not the names of the people involved. It is better to inform the immediate family first so that they do not hear about the injury or death of a loved one through the press. Using the communications that went out regarding the Chilean mine collapse in South America will indicate the significance of knowing your audience. The Chilean mining accident occurred on 05 August 2010. A serious cave in at the San Jose copper-gold mine took place. The thirty-three buried men were trapped seven hundred meters underground and approximately five kilometers from the entrance of the mine. The privately held San Esteban Mining Company faltered in the search and rescue efforts due to financial hardship and was then led by the national government thanks to the people of Chile. Eight exploratory boreholes were drilled. On 22 August 2010, a note was revealed taped to a drill bit when pulled out of one of the boreholes. It read “Estamos bien en el refugio, los 33,” which in English translates to “We are well in the shelter, the 33.” The nation of Chile demanded from its leaders to find a way to rescue the trapped miners. On 13 October 2010, after sixty-nine days underground, the thirty-three miners were brought safely to the surface. When communicating with the



References: Siddique, H. (August 2010). Chilean Miners Found Alive – but Rescue Will Take Four Months. Retrieved from http://www.guardian.co.uk/world MSNBC.com staff reporter (August 2010). Trapped Chilean Miners Told Rescue Could Take Months. Retrieved from http://www.msnbc.msn.com/id/3032507/ns/world_news/

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