Childish Gambino: Video Analysis

Childish Gambino, whose real name is Donald Glover, is a rapper and comedian. In 2014, STN MTN and Kauai was released which was a combined release of his seventh mixtape and second extended play. Kauai include a very popular song that goes by the name “Sober”. The music video has won awards for best video and as of November 29th, he has gathered over 30 million views. Glover was very creative when producing the song and video. I feel that he intended to create a second meaning to the song through the lyrics and the video. The song “Sober” by Childish Gambino does an excellent job of using video to create the idea of being high even though he has a completely different meaning than what the lyrics are telling you and what the video is showing you.
The video revolves around the
He continues to dance and talk to her and at one point he opens an egg in front of her which contains a note that says, “I’m so high”. After this he continues to dance with the beats of the song and sing the song. After dancing alone for some time, he eventually dances with the women as she makes her way to pick up her food and leave the restaurant. One thing I find very interesting about this song is the fact that the name of the song is “Sober”, but throughout the song he says “Now I’m so high”. Throughout the video, Glover acts as if he is high. He approaches the women in an odd way as if to show the audience that he is high. He walks to her stumbling quite a bit and he throws himself into the booth in front of her. He starts making out actions that relate to the song which does not impress her. At this point, the music takes on a slightly different sound. In the beginning, you could only hear a piano, and a drum synthesizer but as he attempts for a second time to approach the women, an intense bass sound is introduced. He continues with his attempts at impressing her. The song finally reaches a point where the music starts to build up to completely different