Childhood obesity has become a rising problem that is because its effects carry on into adulthood. Over the last thirty years, overweight children and adolescents in America has more than doubled. Children are increasingly engaged in more non-active activities rather than exercising. Watching television may contribute to childhood obesity both by reducing energy expenditure from displacement of physical activity, increasing energy intake from snacking during television or as a result of over-exposure to food advertising. The contribution of commercial advertising is an ongoing problem because it is a circle of food that repeats itself, feeding on children. This paper will explore the relationship between the exposure to advertising on television and the sedentary lifestyles from a genetic and environmental standpoint to answer the question “are marketing advertisements the only monster making our children fat or should we put blame elsewhere?” Behavioral and environmental factors are large contributors to the obesity epidemic and are also the most …show more content…
Obesity starts from childhood and as a result, the economic cost of the medical expenses as well as the lost income resulting from the complications of obesity both in children and adults has been estimated at the billions. Overweight children are more predisposed to the danger of becoming overweight in their adulthood. Obesity in adulthood is a huge reason for common diseases today- especially Diabetes. The current lifestyle in which many children spend a lot of time watching advertisements for sugary and fatty foods television while eating sugary and fatty foods is the circle of evil where children keep getting