Child Labour in Bangladesh Industry
A）Background * History of Starbucks
Starbucks’ history began in Seattle in 1971, when three students named Jerry Baldwin, Zev Siegel, and Gordon Bowker decided to be partners and opened a little shop in Pike Place Market to sell high-quality coffee beans and equipment. They were influenced by a trip to Africa where they tried a huge variety of coffee flavors as well as a coffee retailer called Alfred Peet.
In 1981, Howard Schultz, Vice President and General Manager of U.S. Operations for
Hammarplast noticed Starbucks’ success and decided to analyze the company in more depth. He was struck by the business philosophy of serving good coffee with dark roasted flavor profiles. He wanted to transmit that coffee passion by working for the Starbucks enterprise to expand outside Seattle, thereby exposing people all over
America goes to Starbucks coffee. However, the founders were against hiring him because geographic expansion was too risky and because they did not share Schultz 's vision for Starbucks. Finally, they reconsidered Schultz’s idea and decided to hire him as head of Marketing.
After that, Schultz was trained about Starbucks’ coffee culture and then was sent to
Italy to attend an international house wares show. In Italy, he visited a variety of coffee bars and noticed that Starbucks needed to serve fresh-brewed coffee, espresso, and cappuccino in its stores in addition to beans and coffee equipment. Besides, he considered that Starbucks stores would be a place to meet friends as they would at home. Re-creating the Italian coffee-bar culture in the United States could be Starbucks ' differentiating factor.
Baldwin and Bowker were not interested in serving coffee. They regarded that to expand their business would deviate from their core business. They were however attracted by the idea to acquire Peet 's Coffee and Tea, which took place in 1984.
Finally they decided to give Schultz the opportunity to test an espresso bar.
Howard Schultz was
Starbucks’ history began in Seattle in 1971, when three students named Jerry Baldwin, Zev Siegel, and Gordon Bowker decided to be partners and opened a little shop in Pike Place Market to sell high-quality coffee beans and equipment. They were influenced by a trip to Africa where they tried a huge variety of coffee flavors as well as a coffee retailer called Alfred Peet.
In 1981, Howard Schultz, Vice President and General Manager of U.S. Operations for
Hammarplast noticed Starbucks’ success and decided to analyze the company in more depth. He was struck by the business philosophy of serving good coffee with dark roasted flavor profiles. He wanted to transmit that coffee passion by working for the Starbucks enterprise to expand outside Seattle, thereby exposing people all over
America goes to Starbucks coffee. However, the founders were against hiring him because geographic expansion was too risky and because they did not share Schultz 's vision for Starbucks. Finally, they reconsidered Schultz’s idea and decided to hire him as head of Marketing.
After that, Schultz was trained about Starbucks’ coffee culture and then was sent to
Italy to attend an international house wares show. In Italy, he visited a variety of coffee bars and noticed that Starbucks needed to serve fresh-brewed coffee, espresso, and cappuccino in its stores in addition to beans and coffee equipment. Besides, he considered that Starbucks stores would be a place to meet friends as they would at home. Re-creating the Italian coffee-bar culture in the United States could be Starbucks ' differentiating factor.
Baldwin and Bowker were not interested in serving coffee. They regarded that to expand their business would deviate from their core business. They were however attracted by the idea to acquire Peet 's Coffee and Tea, which took place in 1984.
Finally they decided to give Schultz the opportunity to test an espresso bar.
Howard Schultz was
References: 1.http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html 2. http://www.peerpapers.com/essays/Franchising-Starbucks/145514.html 3. http://starbucks.com.my/en-US/_About+Starbucks/History+of+Starbucks.htm 4. starbucks.com.my 5. http://www.lotsofessays.com/viewpaper/1710353.html 6.http://www.academicmind.com/unpublishedpapers/business/marketing/2002-04-000aag-catching-the-starbucks-fever.html 7. http://www.businessweek.com/magazine/content/07_15/b4029070.htm