Safe Kids Child Care is a start-up organization that provides day care services . This mid-sized child care facility serves children from three months to six years of age. Our services are safe and secure, providing the parents with an excellent place where their children can be taken care of. Safe Kids Child Care is a business that has become necessary in today's fast-paced world. There are an increasing amount of families who have become dependent on two incomes, which has created the necessity of the child care industry. Indeed, there are over 300 facilities in the area that provide similar services to Safe Kids Care, each of these has a large client base, and a lucrative business. There is no doubt that there is room in the market for a high-quality child care facility.
There are two general types of facilities. The larger style is commercially run, typically a corporate center. These facilities are both regional and national. The first is a pricing structure where Safe Kids' services will be priced at 5%-10% less than the larger commercial run facilities. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. Safe Kids will spend extra money to attract and train the best employees. This is especially important because it is the employees that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive child care experience.
2. The Company
Safe Kids Care is a start-up managed by four partners. These four partners are capable of handling the sales/management and finance/administration areas, respectively. After analysis of conditions in the industry, they are convinced there is a viable growth opportunity for a business of this type. The customers of a business of this nature will be companies in need of