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chick fil a
CHICK FIL a
COURSE PROJECT ASSIGNMENT

TABLE OF CONTENTS

Abstract………………………………………………… 2

Purpose……………………………………………………. 3

Introduction …………………………………………………. 4-5

Problem Background…………………………………………………. 6-7

Organizational Analysis ……………………………………………………… 8-9

Alternatives ……………………………………………………………………… 10-11

Recommendation ……………………………………………………………………… 12

Action Plan………………………………………………………………………. 13-14

Reflection ………………………………………………………………………..15

ABSTRACT

Recently, Chick-Fil-A has been in the news because of its personal values. Many corporations (brands) embrace personal causes in which they believe in. Whether it is a sustainability belief or the preservation of the environment, brands embrace beliefs which represent them ethically. Chick-Fil-A is not like many companies. Their business and marketing model is built on religious beliefs, and has been more than successful.
CEOs should be wary of making controversial personal statements when they are representing the business they run. Freedom of speech is not the issue because those that disagree with the controversial statements also have the same right. If they feel it is important to make controversial personal statements, they should step outside their role as CEOs and make it clear that their statements are personal and do not represent the company. Mr. Cathy the CEO of Chick Fil-A, did not do that so how should his employees working for Chick Fil A feel?

PURPOSE

The purpose of this paper is to learn how Chick Fil A can embrace and encourage diversity in the work place when the company’s CEO has publicly spoken against same sex marriages. In today’s society many people see this as open discrimination which is giving this once highly ideal fast food company in a very negative position. Chick fil a is now seen as a company that proactively is against the lesbian and gay community. Treating every employee with honor, respect, and



References: 1) Severson, Kim (January 29, 2011). "A Chicken Chain 's Corporate Ethos Is Questioned by Gay Rights Advocates" New York Times 2) Dardick, Hal (July 25, 2012). "Alderman to Chick-fil-A: No deal". Chicago Tribune. Retrieved November 26, 2013 3) "Chick-Fil-A Fast Food Chain Donated Nearly $2 Million To Anti-Gay Groups In 2009". November 1, 2011. Huffington Post. Retrieved November 15, 2013 Ward, Alex (July 23, 2012). "The Muppets cut ties with Chick-Fil-A restaurant after president 's anti-gay marriage comments". The Daily Mail. Retrieved 2013-12-11 4) Blume, K. Allan (2 July 2012). " 'Guilty as charged, ' Dan Cathy says of Chick-fil-A 's stand on faith". Biblical Recorder (Cary, NC). North Carolina Baptist State Convention. Retrieved November 27, 2013. "as an organization we can operate on biblical principles 5) Rose, Annie (July 25, 2012). "Chick-fil-A Backlash: Politicians, Muppets Respond". ABC News Video. Retrieved December 1, 2013 6) Huckabee, Mike (September 21, 2012). "Chick fil-A Statement". Mike Huckabee News. Mike Huckabee. Retrieved November 22, 2013 7) Matheson, Whitney (19 July 2012). "Breakfast poll: The Chick-fil-A controversy". USA Today. Retrieved November 25, 2013 8) Ocamb, Karen (September 26, 2010). "Evaluating the amicus brief avalanche of anti-gay opposition to the Prop 8 trial decision". Equality On Trial. Retrieved November 19, 2013. 9) Norman, Jan (September 7, updated November 11, 2012). "Franchises weather Chick-fil-A 's controversy". 10)

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