Chick Fil a

Better Essays
Ryan Simpson
Marketing 476
Final Project
Chick-Fil-A|

GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence. Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A always has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business. In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary. In the first part of my paper, I want to go over the history of the Chick-Fil-A company. The Chick-Fil-A company was first founded in 1946 by a man named Truett Cathy. Truett Cathy is considered to be one of the greatest entrepreneurs in the history of the United States.
GarnerR MK-476 FP Page #2
Truett Cathy who grew up in Atlanta opened his first restaurant in his home town called the “Dwarf Grill”. However over time the name changed to the “Dwarf House” (www.chick-fil-a.com). In the year of 1964, Truett Cathy created his version of



References: Page 1. www.chick-fil-a.com 2. http://www.chick-fil-abowl.com 3. Interview with Chick-Fil-A operations manager Mike Albretson 4. http://wwwmichaelleestallard.com/chick-fil/as-competitive-edge-of-relationships 5. http://www.fastcompany.com/magazine/87/customer-chickfila.html 6. www.livestrong.com/thedailyplate/search/chick-fil-a 7. http://fastfoodcoupon.com/chick-fil-a-coupons.html

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