Chick Fil A Marketing Plan
http://www.camdendelta.com/CD_CustomerValueDrivenHRStrategyWhitePaper.pdf
Chick-fil-A will never be open on a Sunday, based on Founder and Chairman Truett Cathy’s Christian belief in Sunday as a day of worship.
always served with the famous “our pleasure” expression of gratitude from their front-line associates.
the organization has avoided defining their value proposition as the “low-cost leader,” and have made it their mission to differentiate themselves through customer service, market innovation and delivering additional value to their customers.
http://www.restaurant.org/tools/magazines/rusa/magarchive/year/issue/article/?ArticleID=804
Cathy attributes his success in business to his belief in adhering to faith-based principles and values on the job.
Cathy: We follow this simple rule: you need to do things right each and every time. It’s better to cater to the customers we have than to recruit new customers.
close on Sundays because I wanted to ensure our employees had an opportunity to worship, spend time with family and friends, or just to enjoy a day of rest.
We have a theme—“Courtesy is cheap but it pays great dividends”—that we teach our employees. We also help our community and young people with college scholarships and foster-care homes. …show more content…
Featuring a streamline diner design with unique decor, Truett’s Grill offers counter service, seated dine-in service and drive-thru service. The first Truett’s Grill opened in 1996 in Morrow, Ga., to commemorate Cathy’s 50th Anniversary as a restaurateur. In May 2003, a second restaurant was opened in McDonough, Ga., and a third Truett’s Grill opened in Griffin, Ga., in October 2006 in celebration of Cathy’s 60 years in the restaurant
Chick-fil-A will never be open on a Sunday, based on Founder and Chairman Truett Cathy’s Christian belief in Sunday as a day of worship.
always served with the famous “our pleasure” expression of gratitude from their front-line associates.
the organization has avoided defining their value proposition as the “low-cost leader,” and have made it their mission to differentiate themselves through customer service, market innovation and delivering additional value to their customers.
http://www.restaurant.org/tools/magazines/rusa/magarchive/year/issue/article/?ArticleID=804
Cathy attributes his success in business to his belief in adhering to faith-based principles and values on the job.
Cathy: We follow this simple rule: you need to do things right each and every time. It’s better to cater to the customers we have than to recruit new customers.
close on Sundays because I wanted to ensure our employees had an opportunity to worship, spend time with family and friends, or just to enjoy a day of rest.
We have a theme—“Courtesy is cheap but it pays great dividends”—that we teach our employees. We also help our community and young people with college scholarships and foster-care homes. …show more content…
Featuring a streamline diner design with unique decor, Truett’s Grill offers counter service, seated dine-in service and drive-thru service. The first Truett’s Grill opened in 1996 in Morrow, Ga., to commemorate Cathy’s 50th Anniversary as a restaurateur. In May 2003, a second restaurant was opened in McDonough, Ga., and a third Truett’s Grill opened in Griffin, Ga., in October 2006 in celebration of Cathy’s 60 years in the restaurant