Chick Fil A Case Analysis

Chick-Fil-A’s positioning is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market. Chick-fil-A has also reinforced its brand positioning by tapping into its customers emotional response. Many marketing experts believe that a good positioning should appeal to both the head and the heart. They always had a very strong religious stand since the early days of the company, which aid distinguish the brand from its competitors. The company’s Christian based values play a major role in its image around America. One may question that closing on Sunday is a competitive advantage as any competitor could do likewise, although competitive advantage is not easily duplicated, but perhaps their