Chick-Fil-A Business Analysis

Satisfactory Essays
To purse social objectives and improve the firm’s performance I urge YUM to perform strategic focus groups, implement a healthy initiative on KFC’s menu, and advertise their sustainable efforts. Strategic focus groups can lend a ‘word of mouth’ effect onto the organizations. For example, to win back considerable market share in the chicken industry, KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups, KFC needs to implement a takeover campaign equipped with diversity shown in advertising commercials, comedic themes and even a slogan or catchy jingle. In addition, KFC needs to be modernized to inform consumers of how they got rid of palm oil, how they recycle

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