Chic 'N N' Don Business Analysis

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Introduction:
My business that I am doing my controlled assessment on is called Chic’N’Dona which is a takeaway shop located s Highfields, Leicester. The shop is located near some of its competitors. (See Figure 1) in. Chic’N’Dona is a Niche market as it sells to everyone and doesn’t have specific customers to sell to. Its USP is Donna which his competitors don’t use this is good as he can sell food that his competitors sell and also sell his USP to his customers as well. Company type: Private Limited Company
Company number: 08204405 Company status: Active Company homepage, website: N/A Country of origin: United Kingdom. Plus the company isn’t in liquidation. (See figure 0.1)

Analyse of existing promotional methods:
This company promotes
…show more content…
The advantages of this method Is that more people will be aware of the business as a lot of people now days use the internet to buy certain items. An additional advantage is that .A disadvantage for this method is that some people might not have access to the internet or might not trust putting their card details on the internet. Another common disadvantage is that people might make things up and review your business bad on just-eat and also you can’t tell them to remove it which means it will stay there unless you remove your business from just-eat. This method is effective as other companies use this method and have had he success from this. Also this method gets them promoted on the local radio which is really effective as more and more people will hear about …show more content…
Groupon is a website is a deal of the day website that features discounted gift certificates usable at local or national companies This method is highly effective as a lot of big business use this method and have had huge success. This method has a lot of advantages here are some of them. Firstly it attracts a lot of consumers. You can reach new customers by appealing to those who are looking for inexpensive deals and a chance to save money. Groupon promotions offer the most assistance for businesses in which the promotion does not cannibalize sales to current customers. Secondly, you don’t have to travel anywhere. This method is travel free which means you save money on petrol. Although there are some advantages there are some disadvantages. The first one is that there could be better deals out there. You can run a similar promotion for less money. There are plenty of marketing programs you can use; such as Facebook. For example, you can offer a discount or promotion on a Facebook page. It's an effective way to engage new and existing customers at a very low

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