Chevrolet has manufactured the Chevrolet Corvette the first all-American sports car built by an American car manufacturer since 1953. The Corvette is widely regarded as a “poor man’s supercar”, although this description is intended to be complimentary. Over the years, the car became faster, sleeker and more famous. It's GM's vehicle of choice for innovation, introducing hideaway headlights in 1963, four-wheel disc brakes in 1965 and run- flat spare tires in 1997. About 1 million Corvettes have been sold, creating a group of enthusiasts and some 750 clubs worldwide. It is the only American sports car that's lasted over four decades. The car's performance, racing success and premium price all helped to forge a "mystique," but still the Corvette is still only marginally profitable. Older generations of the Corvette have been criticized for being brutish when compared to European sports cars, although the C5 and C6 generations seem to have silenced all but the most strident of such critics. Marketing environment
The threat of new entrants is very low in the automobile industry. The industry is very mature and it has successfully reached economies of scale. In order to compete in this industry a manufacture must be able to achieve economies of scale. The Chevrolet Corvette is a high performance sports car that was first introduced in 1953. The Corvette has gone through numerous redesigns and special editions. The Corvette's competitors include the Dodge Viper, Porsche 911, Audi R8 and the Nissan GT-R. Rivalry among the competitors is very strong is this industry. The major competitors are so closely balanced that it increases the rivalry. One of the other reasons there is such high rivalry is that there is a lack of differentiation opportunities. The price, quality, durability, and many other aspects of different manufacturers are greatly taken into consideration when deciding what type of vehicle to purchase. Automotive are placed into one of 18...
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