Chess Report- Ihm
Preface:
This report was created for the Module Planning assignment. It consist of a Revenue Management report where our group had to participate in a Chess Game. The aim of this game and report was to assess your performance as a hotel by using the principles of “IDEA”. The chess game was a realistic way of forecasting bookings and planning in order to maximize revenue. Furthermore, it was a fine method of learning and experiencing the ways of booking and working with room reservation in order to produce the best performance by making use of the tools that was given. finally, the results of the game clearly illustrated how well you performed and where you l can improve in the future. Introduction:
The Chasimi hotel aims to create a high class environment of a 4 star hotel and focus heavily on business guest throughout the week and focus on leisure guests in the weekends. The prices are adjusted daily in order to meet the demand that is expected and to reduce costs when the hotel is not booked to a certain extend. Even though that we sometimes practice overbooking, we also try to ensure that the hotel is not excessively overbooked resulting in negative brand perception and loss in profit.
The hotel focuses on business guests because they are willing to pay higher rates and are stay shorter than leisure guests. This means that there is a faster room turnover than with leisure guests.
The desired business mix that has been chosen for this hotel during the week (mon-thu)is 60% business guests, 30% groups, 10% leisure guests. During the weekend (fri-sun): 10% business, 30% groups and 60% leisure guests.
The hotel’s tactic is to focus mainly on the demand of future decisions based on past results .During the week, more money is spent in advertisement on the business guests than the leisure and during the weekend, is the other way around. During the weekend the entertainment is higher than the week days due to the fact that the demand for entertainment is
This report was created for the Module Planning assignment. It consist of a Revenue Management report where our group had to participate in a Chess Game. The aim of this game and report was to assess your performance as a hotel by using the principles of “IDEA”. The chess game was a realistic way of forecasting bookings and planning in order to maximize revenue. Furthermore, it was a fine method of learning and experiencing the ways of booking and working with room reservation in order to produce the best performance by making use of the tools that was given. finally, the results of the game clearly illustrated how well you performed and where you l can improve in the future. Introduction:
The Chasimi hotel aims to create a high class environment of a 4 star hotel and focus heavily on business guest throughout the week and focus on leisure guests in the weekends. The prices are adjusted daily in order to meet the demand that is expected and to reduce costs when the hotel is not booked to a certain extend. Even though that we sometimes practice overbooking, we also try to ensure that the hotel is not excessively overbooked resulting in negative brand perception and loss in profit.
The hotel focuses on business guests because they are willing to pay higher rates and are stay shorter than leisure guests. This means that there is a faster room turnover than with leisure guests.
The desired business mix that has been chosen for this hotel during the week (mon-thu)is 60% business guests, 30% groups, 10% leisure guests. During the weekend (fri-sun): 10% business, 30% groups and 60% leisure guests.
The hotel’s tactic is to focus mainly on the demand of future decisions based on past results .During the week, more money is spent in advertisement on the business guests than the leisure and during the weekend, is the other way around. During the weekend the entertainment is higher than the week days due to the fact that the demand for entertainment is