chen one pakistan project report
Chen one
Acknowledgement
1st I would like to thank Allah. He gives me opportunity to study in great university.
2nd I would like to thank sir Ahmad Sohail Khan for a being a wonderful teacher with a difference. Also for him understanding individual student and motivating them to achieve understanding of a course we all thought fairly to say the least.
Executive summary
Chenab limited has today 10 local and 7 outlets in the middle east with an annual turnover of RS one billion.chenab limited is a manufacturing giant operating in over seven countries.chenab limited the company holds thirty million share.
Chenab is one of Pakistan’s leading manufactures and exporters of quality home textile products of quality home textile products and garments.
Chenab’s one of the most popular brand is Chen one. They segment Chen one’s market according to geographical location.
Chen one target the Middle East upper middle and elite class segment of the population. Though Chen one’s cloth is produced in Pakistan.chenab Pakistan maintains the international standard.
Chen one cannot provide a better price is affordable by elite class. The cloth is available in three different sizes. In future Chen one sells its outlets to third party.
Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but Chen one’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan
Chenab with its heavy promotional activities has been able to penetrate the market.
Sr. No
Topics
Page No
1
Chen one vision
3
2
Mission
3
3
Introduction
4
4
Worldwide
5
5
Pakistan
5
6
Chen one product
6
7
Customer driven
6
8 strategies Market segmentation
7
9
Market targeting
8
10
Market positioning
8
11
Marketing mix strategies
8
12
Product
8
13
Price
10
14
Place
11
15
Promotion
12
16
Acknowledgement
1st I would like to thank Allah. He gives me opportunity to study in great university.
2nd I would like to thank sir Ahmad Sohail Khan for a being a wonderful teacher with a difference. Also for him understanding individual student and motivating them to achieve understanding of a course we all thought fairly to say the least.
Executive summary
Chenab limited has today 10 local and 7 outlets in the middle east with an annual turnover of RS one billion.chenab limited is a manufacturing giant operating in over seven countries.chenab limited the company holds thirty million share.
Chenab is one of Pakistan’s leading manufactures and exporters of quality home textile products of quality home textile products and garments.
Chenab’s one of the most popular brand is Chen one. They segment Chen one’s market according to geographical location.
Chen one target the Middle East upper middle and elite class segment of the population. Though Chen one’s cloth is produced in Pakistan.chenab Pakistan maintains the international standard.
Chen one cannot provide a better price is affordable by elite class. The cloth is available in three different sizes. In future Chen one sells its outlets to third party.
Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but Chen one’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan
Chenab with its heavy promotional activities has been able to penetrate the market.
Sr. No
Topics
Page No
1
Chen one vision
3
2
Mission
3
3
Introduction
4
4
Worldwide
5
5
Pakistan
5
6
Chen one product
6
7
Customer driven
6
8 strategies Market segmentation
7
9
Market targeting
8
10
Market positioning
8
11
Marketing mix strategies
8
12
Product
8
13
Price
10
14
Place
11
15
Promotion
12
16
References: http://www.phonebook.com.pk/Dynamic/CompanyDetail.aspx?Comp_ID=33614 http://business.goldsea.com/Chenpehong/chenph.html http://en.wikipedia.org/wiki/ChenOne http://www.ameinfo.com/298.html http://www.brecorder.com/index.php?id=296240&currPageNo=1&query=&search=&term=&supDate= http://www.pakistaneconomist.com/issue1999/issue30/f&m5.htm http://www.authorstream.com/presentation/aSGuest38126-324993-vission-2010-asim-idea-business-finance-ppt-powerpoint/