Today management is needed in all types of organizations regardless of their size, at all organizations levels and in all work areas. Strategic management is an ongoing process of formulating strategies for the organization that bring profit to the organization and create harmony between organization and its environment. Thus, this paper is meant to study the strategic management of Chemical Company of Malaysia. There are involved in the strengths that the organization already possess for the achievement of its objectives, weaknesses that hinder in goals accomplishment, opportunities and markets that can be exploited in favour, and threats that are present in external and internal environment, or called as SWOT analysis. This paper is also conducts External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, Competitive Profile Matrix, Financial Analysis, Boston Consulting Group (BCG) Matrix, The Internal – External (IE), Matrix Grand Strategy Matrix, SPACE Matrix, and Islamic Perspective. According to the study of Chemical Company of Malaysia’s strategies, the company should arrange the performance follow the strategies of Markets Penetration, Cost Leadership, Product Development, and Horizontal Integration Strategy to develop the company as further growth in the long run.
ABOUT CHEMICAL COMPANY OF MALAYSIA Bhd.
Chemical Company of Malaysia Berhad, through its subsidiaries, engages in the manufacture, marketing, and supply of fertilizers, chemicals, and pharmaceuticals products worldwide. It offers compound fertilizers through its dealer network; chemicals, such as chlor-alkali and coagulant products, and industrial and specialty chemicals; and water treatment products. The company also provides generic drugs, including antihistamines, antibiotics, and expectorants; and over-the-counter products under the brand names of Champs, Proviton, and Uphamol to doctors and private general practitioners through a sales force and a network of distributors, as well as offers health and food supplements through traditional Chinese medical halls, chain pharmacies, hypermarkets, and retail pharmacies. In addition, it provides oral preparation, sterile injectables, haemodialysis, and sterile irrigation solutions. Further, the company involves in the import, distribution, wholesale, and trading of medicinal and pharmaceuticals products, and chemicals and fertilizers; and research and development of pharmaceutical products. Additionally, it designs, manufactures, installs, commissions, and provides maintenance services for water purification and waste water treatment plant systems; and sale of its related products, as well as manufactures and trades hydrogel coating products. The company offers its products and services to the chemical, healthcare, and agricultural industries. Chemical Company of Malaysia Berhad is based in Kuala Lumpur, Malaysia.
The core business activities include:
* Chemical products and applications
CCM’s serious commitment in advocating the Halal concept is applied consistently with its Chemicals Division becoming the first ISO certified chemical manufacturer to obtain the Halal certification in 2004 for its liquid Chlorine, Sodium Hydroxide, Hydrochloric Acid, Sodium Hypochlorite, Polyaluminium Chloride (PAC) and Ferric Chloride which are supplied to numerous industries like water treatment, oleochemicals (including edible oil), food and beverages in Malaysia and the international market. Recently in April 2010, additional products of Calcium Nitrate and Nitric Acid were also certified Halal by JAKIM. * Fertilizers and technical advisory services
Though currently Halal certification is not extended to the fertilizer products, CCM Fertilizers Division’s products (which are mineral based) comply with the Halal standards of hygiene and quality and are safe for use as plant nutrients. CCM Fertilizers Division is the only compound fertilizer manufacturer in...
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