Cheesecake Factory Swot Analysis
Assignment 1: Identify Your Competitive Advantage
Professor
Oct. 27 2013
The SWOT Analysis which is also called SWOT Matrix, This analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory. The Cheesecake Factory is a company that operates in the U.S. and the headquarters is in Calabasas Hill, California. There are 109 upscale casual dining restaurants under the brand. On the Datamoniter report the company recorded revenues of 1,177.60 …show more content…
In 2006, several initiatives were launched. The first was kitchen management system (KMS) that allows for automated order routing and helps the balance the cookline. The first launch concept was a Cheesecake Factory broad- based Asian Cuisine that launched in 2007 with in 2011 they enter into a licensing agreement with Kuwait-based Alshaya group. Alshaya group will build and operate Cheesecake Factories in the middle east with this agreement it also provides the opportunity to expand into other markets including central and eastern Europe, Russia, Middle East, Turkey and North Africa. According to national restaurant Association (NRA), restaurant industry sales are expected to reach $ 5.1 % over 2005 (DataMonitor, 2006). The company in positioned to benefit from the grow food service sector. The full service restaurants sales are expects to grow 5.2% in disposable income in 2006. In 2010 the expected growth was 3.6%. The Restaurants are expected to continue to be strong contributors to the recovery of the U.S economy. Sale are driven by expended menu choices and added takeout
Professor
Oct. 27 2013
The SWOT Analysis which is also called SWOT Matrix, This analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involves a business venture. Albert Humphrey is credited for the creation of this technique. The Cheesecake Factory is an very successful company. In my research I found two companies that have conducted SWOT analysis on the Cheesecake Factory. The Cheesecake Factory is a company that operates in the U.S. and the headquarters is in Calabasas Hill, California. There are 109 upscale casual dining restaurants under the brand. On the Datamoniter report the company recorded revenues of 1,177.60 …show more content…
In 2006, several initiatives were launched. The first was kitchen management system (KMS) that allows for automated order routing and helps the balance the cookline. The first launch concept was a Cheesecake Factory broad- based Asian Cuisine that launched in 2007 with in 2011 they enter into a licensing agreement with Kuwait-based Alshaya group. Alshaya group will build and operate Cheesecake Factories in the middle east with this agreement it also provides the opportunity to expand into other markets including central and eastern Europe, Russia, Middle East, Turkey and North Africa. According to national restaurant Association (NRA), restaurant industry sales are expected to reach $ 5.1 % over 2005 (DataMonitor, 2006). The company in positioned to benefit from the grow food service sector. The full service restaurants sales are expects to grow 5.2% in disposable income in 2006. In 2010 the expected growth was 3.6%. The Restaurants are expected to continue to be strong contributors to the recovery of the U.S economy. Sale are driven by expended menu choices and added takeout