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Chapter 5 study guide

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Chapter 5 study guide
Chapter 5 Strategies in Action

1) Long-term objectives represent the results expected from pursuing certain strategies.

2) Objectives provide direction and allow for organizational synergy.

3) Strategic objectives include those associated with growth in revenues, growth in earnings, higher dividends, larger profit margins, and improved cash flow.

4) Strategic objectives include larger market share, quicker on-time delivery than rivals, shorter design-to-market times than rivals, lower costs than rivals, and wider geographic coverage than rivals.

5) "If it ain't broke, don't fix it" refers to managing by crisis.

6) The overall aim of the Balanced Scorecard is to balance financial objectives with strategic objectives.

7) Since a combination strategy bears no risk, many organizations pursue a combination of two or more strategies simultaneously.

8) Horizontal integration is seeking ownership or increased control over competitors.

9) Divestiture is selling all of a company's assets, in parts, for their tangible worth.

10) A chief executive officer is located in the divisional level of a large firm.

11) Gaining ownership or increased control over distributors or retailers is called forward integration strategy.

12) Franchising is an effective means of implementing forward integration.

13) A growing trend is for franchisers to buy out their part of the business from their franchisees.

14) McDonalds currently owns more than 50 percent of its restaurants.

15) Forward integration strategy is especially effective when the availability of quality distributors is so limited as to offer a competitive advantage to those firms that integrate forward.

16) A strategy of seeking ownership or increased control of a firm's suppliers is backward integration.

17) If a firm's present suppliers are expensive and unreliable in meeting the firm's needs for parts, components, and/or raw materials, the firm should pursue a horizontal

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