Chapter 13

Principles of Marketing, 14e (Kotler)
Chapter 13 Retailing and Wholesaling

1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
A) Franchising
B) Retailing
C) Brokering
D) Wholesaling
E) Disintermediation
Answer: B
Diff: 1 Page Ref: 374
Skill: Concept
Objective: 13-1

2) In recent years, ________ has been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.
A) social marketing
B) shopper marketing
C) franchising
D) nonstore retailing
E) e-commerce
Answer: D
Diff: 2 Page Ref: 375
AACSB: Use of Information Technology
Skill: Concept
Objective: 13-1

3) ________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.
A) Limited-service
B) Self-service
C) Full-service
D) Specialty-service
E) Wholesaling
Answer: B
Diff: 2 Page Ref: 376
Skill: Concept
Objective: 13-1
4) ________ such as Sears provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
A) Self-service retailers
B) Full-service retailers
C) Off-price retailers
D) Limited-service retailers
E) Specialty-service retailers
Answer: D
Diff: 2 Page Ref: 376
Skill: Concept
Objective: 13-1

5) Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?
A) self-service stores
B) category killer stores
C) full-service stores
D) independent stores
E) specialty-service retailers
Answer: C
Diff: 2 Page Ref: 376
Skill: Concept
Objective: 13-1

6) At Neiman Marcus, a first-class department store, customers shop for high-end