Chapter 11 · Content Analysis: Understanding Text and Image Additional Resources
Chapter 11 · Content Analysis: Understanding Text and Image
Additional Resources
Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104
A contemporary example of content analysis of advertising.
Bales, R. (1950). Interaction process analysis: A method for the study of small groups. Reading, MA: Addison-Wesley.
An introduction to group processes and roles.
Berelson, B. (1952). Content analysis in communication research. New York: Free Press.
A pioneering text on content analysis.
Chandler, D. (2002). Semiotics: The basics. London: Routledge.
An overview of semiotics. Shows how language and signs cannot be regarded as neutral carriers of meaning.
Cooks, L., Orbe, M.P., & Bruess, C. S. (1993). The fairy tale theme in popular culture: A semiotic analysis of Pretty Woman. Women’s Studies in Communication, 16(2), 86–104.
Uses semiotic analysis of codes within the “fairy tale” narrative structure of the film Pretty Woman to understand how sexual stereotypes work.
Floch, J. (2001). Semiotics, marketing and communication. Beneath the signs, the strategies. New York: Palgrave Macmillan.
An overview of semiotic theory and its application using specific examples from advertising and marketing.
Harrison, C. (2003). Visual social semiotics: Understanding how still images make meaning. Technical Communication, 50(1), 46–60.
A paper, illustrated with examples, on analyzing imagery in documents and web sites. Discusses the relationship of words and text and how to choose images to enhance text.
Hirokawa, A.Y. (1988). Group communication research: Considerations for the use of interaction analysis. In C.H. Tardy (Ed.), A handbook for the study of human communication. Methods and instruments for observing, measuring, and assessing communication processes (pp. 229-246). Norwood, NJ: Ablex.
Shows ways of coding behaviors in groups.
Holsanova, J., Holmquist, K. &
Additional Resources
Bailey, A. A. (2006). A year in the life of the African-American male in advertising. Journal of Advertising, 35(1), 83–104
A contemporary example of content analysis of advertising.
Bales, R. (1950). Interaction process analysis: A method for the study of small groups. Reading, MA: Addison-Wesley.
An introduction to group processes and roles.
Berelson, B. (1952). Content analysis in communication research. New York: Free Press.
A pioneering text on content analysis.
Chandler, D. (2002). Semiotics: The basics. London: Routledge.
An overview of semiotics. Shows how language and signs cannot be regarded as neutral carriers of meaning.
Cooks, L., Orbe, M.P., & Bruess, C. S. (1993). The fairy tale theme in popular culture: A semiotic analysis of Pretty Woman. Women’s Studies in Communication, 16(2), 86–104.
Uses semiotic analysis of codes within the “fairy tale” narrative structure of the film Pretty Woman to understand how sexual stereotypes work.
Floch, J. (2001). Semiotics, marketing and communication. Beneath the signs, the strategies. New York: Palgrave Macmillan.
An overview of semiotic theory and its application using specific examples from advertising and marketing.
Harrison, C. (2003). Visual social semiotics: Understanding how still images make meaning. Technical Communication, 50(1), 46–60.
A paper, illustrated with examples, on analyzing imagery in documents and web sites. Discusses the relationship of words and text and how to choose images to enhance text.
Hirokawa, A.Y. (1988). Group communication research: Considerations for the use of interaction analysis. In C.H. Tardy (Ed.), A handbook for the study of human communication. Methods and instruments for observing, measuring, and assessing communication processes (pp. 229-246). Norwood, NJ: Ablex.
Shows ways of coding behaviors in groups.
Holsanova, J., Holmquist, K. &
References: Cited in Assignments and Discussions Shalit, R. (1999). The return of the hidden persuaders. Salon.com. Retrieved from http://www.salon.com/media/col/shal/1999/09/27/persuaders/, July 14, 2007.