chapter 10
Chapter 10—Developing and Managing Products
MULTIPLE CHOICE
1. When the manufacturer of L’Oreal shampoo introduced shampoos designed specifically to appeal to preteens, the product was:
e.a.b.a.a.c.b.c.e.b.e.c.a.d.e.b.d.e.a.c.b.b.d.e.c.d.b.d.b.a.b.e.d.c.c.a.a.b.b.e.a.b.b.b.c.b.e.a.d.c.b.d.c.a.e.b.e.a.e.e.a.c.b.a.d.e.a.d.a.c.d.c.e.d.b.c.c.d.b.e.a.c.d.e.d.b.a.e.a.e.c.a.d.e.e.e.a.c.d.b.a.c.b.a.d.d.a.b.c.b.a.e.c.a.c.
a new product because it was an improvement or revision of an existing product
2. Marketers consider all of the following examples of new products EXCEPT: a 2007 model year GE oven with the same style, parts, and color as the 2006 model 3. The maker of Keebler Sandies cookies has added fudge drop Sandies to its cookie product line. Is this a new product?
Yes, additions to the product line are new products. 4. New-to-the-world products, where the product category itself is new, are also called: discontinuous innovations 5. Satek has developed a wireless speaker that sits unobtrusively on a desktop.
The tiny, yet strong twin speakers use Bluetooth to stream music directly from your PC or MP3 player. This small Satek wireless speaker, which is radically different from anything currently on the market, would be classified as a(n): discontinuous innovation 6. When Glade brand air freshener began marketing a clean linen-scented air spray, the action could be classified as a(n): addition to an existing product line 7. In its early years of operation, MGP Ingredients, Inc., sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches. These low-carb products would be an example of a(n): new product line 8. Oakley, a manufacturer of protective eyewear for various kinds of sports, has introduced sunglasses that play music. The glasses weigh a little over a pound and can hold up to 120 songs. These sunglasses would be an example of a(n): addition to an existing product line
MULTIPLE CHOICE
1. When the manufacturer of L’Oreal shampoo introduced shampoos designed specifically to appeal to preteens, the product was:
e.a.b.a.a.c.b.c.e.b.e.c.a.d.e.b.d.e.a.c.b.b.d.e.c.d.b.d.b.a.b.e.d.c.c.a.a.b.b.e.a.b.b.b.c.b.e.a.d.c.b.d.c.a.e.b.e.a.e.e.a.c.b.a.d.e.a.d.a.c.d.c.e.d.b.c.c.d.b.e.a.c.d.e.d.b.a.e.a.e.c.a.d.e.e.e.a.c.d.b.a.c.b.a.d.d.a.b.c.b.a.e.c.a.c.
a new product because it was an improvement or revision of an existing product
2. Marketers consider all of the following examples of new products EXCEPT: a 2007 model year GE oven with the same style, parts, and color as the 2006 model 3. The maker of Keebler Sandies cookies has added fudge drop Sandies to its cookie product line. Is this a new product?
Yes, additions to the product line are new products. 4. New-to-the-world products, where the product category itself is new, are also called: discontinuous innovations 5. Satek has developed a wireless speaker that sits unobtrusively on a desktop.
The tiny, yet strong twin speakers use Bluetooth to stream music directly from your PC or MP3 player. This small Satek wireless speaker, which is radically different from anything currently on the market, would be classified as a(n): discontinuous innovation 6. When Glade brand air freshener began marketing a clean linen-scented air spray, the action could be classified as a(n): addition to an existing product line 7. In its early years of operation, MGP Ingredients, Inc., sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches. These low-carb products would be an example of a(n): new product line 8. Oakley, a manufacturer of protective eyewear for various kinds of sports, has introduced sunglasses that play music. The glasses weigh a little over a pound and can hold up to 120 songs. These sunglasses would be an example of a(n): addition to an existing product line