Chapter 1 2 Thesis

Topics: Marketing, Sales, Sales promotion Pages: 32 (5185 words) Published: April 14, 2015
AVA DISTRIBUTION CORPORATION PROMOTIONAL TOOLS AND CUSTOMER ACCEPTANCE OF KNORR REAL SARAP SEASONINGS MIX AMONG SELECTED HOUSEHOLD AT BARANGAY LIBERTAD, BUTUAN CITY

A Thesis Proposal
Presented to the Faculty of
Business Administration Program

In Partial Fulfillment of the
Requirements for the Degree of Bachelor of Science in Business Administration

Carlo E. Batoto
Jessah Joy S. Gresos
Ian F. Larita
Roelyn D. Monte de Ramos
Marjorie C. Samson
Jelmar C. Zabala

March 2015

TABLE OF CONTENTS

CHAPTER
1. PROBLEM AND REVIEW OF LITERATURE

Background of the Study 1

Review of Related literature 3

Conceptual Framework 16

Research Paradigm 20

Statement of the Problem 21

Hypothesis 22

Scope of Limitation 22

Significance of the study 23
Definition of Terms 24

2. RESEARCH METHODOLOGY

Research Design 26

Research Environment 26

Sampling Technique 27

Research Instrument 27

Data Gathering Procedure 29

Statistical Treatment 29

3. RESULTS AND ANALYSIS 31

4. SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary of Study 46

Findings 47

Conclusions 47

Recommendations 48

BIBLIOGRAPHY
APPENDICES
APPENDIX A : Questionnaire
APPENDIX B : Photos of Knorr Real Sarap Seasoning Mix

Chapter 1
THE PROBLEM AND REVIEW OF LITERATURE

Background of the Study
The concept of business promotion played a big role for a business success. It was an effective tool to informed, an art to invite, and an element to persuade. Generally speaking, promotion was an attempt to influenced the market with its utmost creativity and strategy. Promotional tools were important for the business to developed solid sales and customer service approaches. Owners of different kinds of businesses needed to be keenly aware of the importance of promotional strategies in promoting their products. In the aspect of product promotions, Sales promotion was one of the most effective ways of promoting what a business has to offer to the market, it offered direct incentives, coupons, rebates, and premiums that motivated people to buy a brand immediately even in greater quantities. Promotional tools may also call for the use of personal selling and public relations which greatly expanded communication opportunities of the marketers. Unilever Philippines was one of the most renowned companies in the country and AVA (Availability Visibility Accessibility) Distribution Corporation was the exclusive distributor of Unilever products in Butuan City. One of their distributed products is Knorr Real Sarap Seasoning, it was an all-in-one seasoning mix that contains real herbs and spices that provides to add flavor and real goodness to any dish. Knorr Real Sarap Seasoning mix has been distributed to different channels in Brgy. Libertad, Butuan City like Serviam Cooperative store, Family Grocers, Pick n Go Convenient Store, Caraga enterprises, RL and San Shoppers mart, Public Market, Block Tiendas, Vamos Mart, Buy and Load Store, JNK Pharmacy & Store, Vross meat Shoppe and store, berry happy meat Shoppe and store, sinubong mart and meat Shoppe, and Green Apple Mart. Issues and concerns took place and so observations were made to know the very...
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